Director of AI-Driven Content Marketing

Content Creators; Austin (TX); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Fivetran is seeking a Director of Content Marketing to shape the AI and data storytelling. You will lead blogs, case studies, video, thought leadership, and social content, partnering with founders and senior leaders to craft compelling narratives.

You will manage a hands-on team, set writing standards, and ensure content aligns with product messaging across Fivetran and dbt Labs. This hybrid, full-time role is based in Austin with two days in the office.

Qualifications

• Experience leading and coaching content teams.
• Strong storytelling across blogs, case studies, video, and social.
• Ability to work with founders and senior leaders to shape messages.
• Excellent editing and writing standards for enterprise audiences.
• Cross-functional collaboration across marketing, product, and PR.

Responsibilities

• Own the content strategy for our AI and data storytelling.
• Lead, hire, and coach writers, editors, video producers, and social specialists.
• Turn customer results into trusted stories through case studies and quotes.
• Help executives articulate their vision in long-form pieces and talks.
• Write for executives and practitioners, aligning with product messaging.
• Maintain voice consistency across Fivetran and dbt communities.
• Collaborate with product marketing, PR, demand gen, brand, and sales enablement.
• Run content programs: briefs, workflows, budgets, and deadlines.
• Measure impact: pipeline influence, engagement, and share of voice.

Job description

Fivetran is seeking a Director of Content Marketing to shape the AI and data storytelling. You will lead blogs, case studies, video, thought leadership, and social content, partnering with founders and senior leaders to craft compelling narratives.

You will manage a hands-on team, set writing standards, and ensure content aligns with product messaging across Fivetran and dbt Labs. This hybrid, full-time role is based in Austin with two days in the office.