Head of AdTech Product Strategy & Delivery

Jobtailor; Minneapolis (MN); On-site; USD 130,000 - 180,000; Full time

Job summary

Target is seeking a senior product leader to set the vision for AdTech/MarTech products and drive outcomes across Campaign Management Tools and related platforms.

You will guide a cross-functional team, partnering with engineering, UX, data science, and sales to deliver scalable SaaS capabilities, API-driven integrations, and data-driven decisions. Minneapolis-based with travel as needed.

Qualifications

• Four-year degree or equivalent experience
• 10+ years of product management experience in AdTech/MarTech, campaign management, or media activation
• Demonstrated success leading complex digital platforms or product portfolios
• Deep understanding of the advertising campaign lifecycle across multiple digital media channels
• Experience building and scaling enterprise/SaaS platforms, APIs, self-service experiences
• Ability to define and execute product strategy through transformation with measurable OKRs
• Experience translating advertiser/agency needs into scalable product capabilities
• Strong tech fluency and engineering partnership including APIs and integrations
• Experience applying automation, data, and AI to complex workflows
• Exceptional enterprise leadership across Product, Engineering, UX, Sales, Operations, Data/Measurement, and partners
• Preference for candidates in Chicago, NYC, Atlanta, LA, or Minneapolis
• Frequent travel to support local clients; No relocation; Work duties must stay within country

Responsibilities

• Set the overall strategic vision for the product space and product team
• Own delivery against identified business outcomes and metrics
• Set and manage product budget and financials
• Establish short- and long-term product goals with quarterly OKRs
• Build, coach, and mentor product owners
• Foster progress, transparency, and efficiency across Product teams
• Elevate team performance with constructive feedback
• Collaborate with senior leadership to remove execution barriers
• Drive product discovery with stakeholders and validate hypotheses with customers
• Lead complex work across pyramids and interrelated specialties
• Leverage data analytics for decisions, health, and ROI impact
• Drive scalable solutions across pyramids within Target
• Lead Campaign Management Tools for planning, trafficking, optimization, and measurement across channels

Skills

Product management

AdTech/MarTech

Campaign management

Data analytics

Enterprise leadership

OKR setting

API development

Automation and AI

Education

Bachelor's degree or equivalent

Tools

Campaign Management Tools

Analytics Platforms

SaaS Platforms

APIs

Job description

Target is seeking a senior product leader to set the vision for AdTech/MarTech products and drive outcomes across Campaign Management Tools and related platforms.

You will guide a cross-functional team, partnering with engineering, UX, data science, and sales to deliver scalable SaaS capabilities, API-driven integrations, and data-driven decisions. Minneapolis-based with travel as needed.