HCP Launch Marketing Lead - Dazodalibep

Amgen; Washington (District of Columbia); Hybride; USD 140 000 - 200 000; Plein temps

Résumé du poste

Amgen seeks a Senior Manager, HCP Launch Marketing to help prepare the U.S. organization for a potential launch of dazodalibep in Sjögren’s disease.

You will shape brand strategy, develop integrated campaigns, and partner with cross-functional teams to translate insights into actionable programs. The role offers high visibility across marketing, medical, regulatory and sales, with ownership of launch workstreams, including tactical planning, budgets, timelines, and measurement to drive HCP

Qualifications

• Marketing experience in a role aligned with a Marketing/Sales commercial organization.
• Experience in regulated products and/or services, with launch experience preferred.
• Strong leadership, collaboration and communication skills.

Responsabilités

• Lead execution of U.S. HCP pre-launch and launch initiatives across channels (personal and non-personal).
• Translate insights and data into impactful HCP marketing programs and resources.
• Collaborate with cross-functional and global partners to deliver a successful launch.
• Develop unbranded disease education and market-shaping initiatives to address disease burden and unmet need.
• Support localization of brand positioning, campaigns, messaging, and customer journeys.
• Oversee development of promotional materials and field tools for launch readiness.
• Coordinate with Sales, Analytics, and Operations to translate field insights into improvements.
• Work with Regulatory, Legal, and Medical to ensure timely promotional reviews.
• Maintain understanding of Sjögren’s treatment landscape and implications for the brand.

Connaissances

Brand strategy

HCP marketing

Launch planning

Cross-functional collaboration

Digital campaigns

Formation

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma

Description du poste

Amgen seeks a Senior Manager, HCP Launch Marketing to help prepare the U.S. organization for a potential launch of dazodalibep in Sjögren’s disease.

You will shape brand strategy, develop integrated campaigns, and partner with cross-functional teams to translate insights into actionable programs. The role offers high visibility across marketing, medical, regulatory and sales, with ownership of launch workstreams, including tactical planning, budgets, timelines, and measurement to drive HCP