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JTB Hawaii Travel, LLC is seeking a Hawaii-Specialist 2 to contribute to the Tourism Platform initiative, focusing on market research, PoC execution, and the development of transportation services and digital commerce functions.
You will collaborate with internal teams and external partners to design customer journeys, coordinate with system vendors, and support platform development across booking, payment, and product management.
Dayforce Code: Hawaii-Specialist- Tourism Platform Development
Hawaii-Manager-Honolulu Office [Pay Range: $59,000–$79,000]
Primary Responsibilities: Under the general direction of the Tourism Platform Department Manager, this position is responsible for supporting the development and execution of JTB Hawaii’s new business initiative, the “Tourism Platform.”
This role contributes to building a sustainable tourism business model centered on transportation services by conducting market research, executing PoC (Proof of Concept), supporting service design, coordinating with internal and external stakeholders, and assisting in digital platform development.
Percent Time Spent | Essential Functions |
10% | 1. Market Research & Analysis ・Conduct market research focusing on travel demand, customer behavior, and competitive landscape, particularly in the U.S. West Coast market. ・Collect and analyze internal and external data to support business development. ・Develop hypotheses and prepare analytical reports to guide decision-making. |
15% | 2. Service Testing & Continuous Improvement Planning ・ Support the planning and execution of service testing and continuous improvement initiatives for the Tourism Platform. ・Assist in testing transportation services, mobility integration, and pass-based products. ・Collect, manage, and analyze operational data, including usage logs, customer feedback, and GPS/MAP data. ・Identify operational challenges and propose service improvements based on data and business needs. |
15% | 3. Transportation Service Development ・Support the planning and improvement of core transportation services (airport transfer, city transportation, and island shuttle services). ・Assist in developing integrated transportation solutions and shared mobility services. ・Contribute to the design and implementation of multi-use passes and service offerings. |
15% | 4. Digital Platform Development Support ・Assist in the development of digital commerce functions, including booking, payment, and product management systems. ・Support the design of customer journeys, including landing pages and user interfaces. ・Coordinate with system vendors and internal stakeholders to support platform development. ・Contribute to initiatives that enhance customer engagement through digital tools. |
15% | 5. Partner Development & Coordination ・Support collaboration with transportation providers (e.g., HiBus, mobi, Uber) and other external partners. ・Assist in identifying and developing new business partnerships. ・Coordinate with internal departments and external stakeholders to ensure project alignment. |
15% | 6. Ancillary Products & Services Development ・Support the development of additional services such as optional tours, restaurants, and retail offerings. ・Assist in localizing products and services for English-speaking markets. ・Contribute to cross-selling and upselling strategies to enhance revenue opportunities. |
15% | 7. Data Utilization & Business Planning Support ・Support the collection, analysis, and utilization of marketing and operational data. ・Assist in developing pricing strategies and revenue models. ・Contribute to business planning and commercialization proposals based on PoC outcomes. |
100% |
Secondary Functions:
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Physical and Mental Demands (focus on ADA language - highlighted parts)
such as a copier, printer, multi-line telephone system, cellular phone, facsimile machine,
other standard office equipment, email, vehicle.