Guest Services Specialist (LAN)

Midwest Shooting Center; Lansing (MI); On-site; USD 23,419 - 26,174; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Employee discounts

Career growth opportunities

Job summary

Midwest Shooting Center in Lansing, MI is seeking a Guest Services Specialist to drive membership growth and premium guest experiences. The role centers on conducting Sample Sessions and converting prospects into training agreements and memberships.

You will coach teammates on the sales process, manage schedules with sales specialists, and ensure fast, professional follow-up on inquiries. This full-time position offers $17 per hour plus commissions and benefits.

Qualifications

• Excellent communication and sales skills for one-on-one sessions.
• Ability to coach and develop team members on membership sales.
• Organized with solid follow-up and performance tracking.
• Positive, customer-first attitude with professional demeanor.
• Experience with membership or service sales is a plus.

Responsibilities

• Conduct Sample Sessions and convert to training agreements and memberships.
• Close new membership sales and manage appointments.
• Coach team on membership and premium service sales process.
• Coordinate with sales specialists to manage schedules and add clients.
• Ensure fast, professional follow-up on leads and inquiries.
• Track and report key sales metrics like memberships and conversions.
• Participate in meetings to review performance and align on goals.
• Partner with managers to align strategies and guest experience.
• Represent the company with professionalism.

Skills

Sales experience

Coaching

Organization

Communication

Leadership

Customer service

Job description

Position:Guest Services Specialist (LAN)

Location: Lansing, MI

Job Id:320

# of Openings:1

Guest Services Specialist
Midwest Shooting Center
Full-time | $17 per hour + commissions

About Us

Midwest Shooting Center is redefining the modern shooting range experience through professionalism, hospitality, and a focus on safety and service. With multiple locations and a growing member base, we are building a customer-first culture that sets the standard in our industry.

Position Overview

The Guest Services Specialist plays a critical role in driving membership growth, Gross Training Sales (GTS), and a premium guest experience at Midwest Shooting Center. This position is responsible for conducting Sample Sessions, converting prospects into training agreements and memberships, coaching team members on the sales process, and helping the location consistently achieve sales and service goals.

Key Responsibilities

• Personally conduct Sample Sessions and convert them into training agreements and memberships.
• Execute membership appointments and close new membership sales.
• Coach location team members on the membership and premium service sales process.
• Work with sales specialists and team members to manage schedules effectively, support floor efforts, and add new clients and members.
• Ensure fast, professional follow-up on leads, inquiries, and prospective members.
• Track, report, and improve key sales metrics, including new memberships, training agreements, and conversion rates.
• Participate in daily and weekly meetings to review performance, coach priorities, and align on sales goals.
• Partner with department managers to align strategies, resources, and guest experience standards.
• Represent Midwest Shooting Center with professionalism, hospitality, and a customer-first attitude.

What Success Looks Like

• High conversion from Sample Sessions into Gross Training Sales (GTS).
• Consistent achievement or overachievement of sales and service targets.
• Guests become long-term members and training clients through excellent first impressions and follow-up.
• Predictable membership and training growth for the location.
• Strong team alignment around membership conversion, premium services, and the Midwest Shooting Center guest experience.

Skills & Traits Needed

• Strong sales ability, especially in one-on-one Sample Sessions and membership conversations.
• Ability to coach, support, and develop other team members.
• Organized and disciplined in tracking sales activity, follow-up, and performance metrics.
• Positive, customer-first attitude with high energy and professionalism.
• Comfort leading from the front and setting the standard for guest engagement.
• Strong verbal and written communication skills.
• Successful completion of required firearms-specific background checks and training, as applicable.

Metrics You’ll Be Measured On

• Individual Gross Training Sales (GTS) from Sample Sessions.
• Location total Gross Training Sales (GTS) from Sample Sessions.
• New memberships sold.
• Location membership conversion.
• Annual salary range: $17 per hour + performance commissions.
• Performance-based incentives.
• Health, dental, and vision insurance.
• Employee discounts on products, services, and training.
• Career growth opportunities within a rapidly expanding company.

Join the Midwest Shooting Center Team

If you’re passionate about delivering exceptional service, driving membership growth, and helping guests become long-term members and training clients, we want to hear from you.