GTM Systems Engineer

OnPay; Atlanta (GA); Remote; USD 130,000 - 150,000; Full time

Benefits offered by this job

Remote work from anywhere in the U.S.

HQ option in Atlanta

4 weeks PTO + holidays

Medical/Dental/Vision insurance

401(k) with company match

Job summary

OnPay is seeking a GTM Systems Engineer to design and optimize the systems, automation, data flows, and technical workflows powering our go-to-market organization. You will collaborate across Sales, Marketing, Operations, Engineering, and Technology to improve speed-to-lead, handoffs, onboarding, and AI-enabled processes.

This hands-on role requires strong problem-solving and a deep understanding of how modern GTM teams operate, with a focus on scalable, maintainable solutions within the RevOps

Qualifications

• Experience in GTM Engineering or Revenue Operations Engineering.
• Strong HubSpot or enterprise CRM experience with automation and integrations.
• Experience building PLG and SLG workflows, including enrichment, routing, lifecycle management.
• Proficiency in JavaScript, Python, and SQL; API and webhook familiarity.
• Experience with automation/integration platforms such as Zapier, Workato, Make, Hightouch, Clay.

Responsibilities

• Design and build scalable GTM systems, workflows, automations, and integrations across the customer lifecycle.
• Build and optimize inbound lead workflows across enrichment, qualification, scoring, prioritization, routing, engagement, follow-up, and speed-to-lead.
• Partner with Marketing and Sales to connect campaigns, website and product engagement, data, and downstream workflows.
• Lead HubSpot ecosystem work with advanced workflows, custom objects, data models, APIs, integrations, and automation.
• Connect CRM, marketing, sales, and CS platforms using APIs, webhooks, and data pipelines.
• Identify manual processes and bottlenecks; automate to improve efficiency, accuracy, speed, and scalability.
• Explore AI and agentic workflows for lead qualification, routing, outreach, and onboarding.
• Build custom apps, scripts, services, and internal tools; maintain testing, docs, monitoring, and governance.
• Maintain scalable GTM data architecture with system-of-record governance and data integrity.

Skills

GTM engineering

Revenue operations

APIs & integrations

SQL & data modeling

Automation & workflows

Tools

HubSpot

Zapier

Workato

Make

Hightouch

Clay

Job description

About OnPay

OnPay is a fast-growing software company headquartered in Atlanta, offering a modern cloud-based payroll, HR, and benefits solution for small to midsize businesses. We are currently seeking talented and curious individuals to join our team. We want to hear from you if you are interested in joining an exciting and fast-growing company!

Learn more at OnPay.com

If you're someone who thrives in a fast-moving environment and loves helping businesses succeed, this is the perfect time to join a high-growth SaaS company that is redefining what payroll software should be.

The Role

We're looking for a GTM Systems Engineer to build and optimize the systems, automation, data flows, and technical workflows that power our go-to-market organization.

As a part of the Revenue Operations team reporting to the Director of Revenue Operations & Systems, this role works across Sales, Marketing, Operations, Engineering, and Technology to create efficiencies across the revenue funnel. You'll connect systems and workflows, automate manual processes, improve speed-to-lead, strengthen handoffs and onboarding, and apply AI to make our teams and processes more scalable, intelligent, and effective.

This is a hands-on role for someone who combines technical problem solving with a strong understanding of how modern GTM teams operate.

What You'll Do

• Design and build scalable GTM systems, workflows, automations, and integrations across the customer lifecycle.
• Build and optimize inbound lead workflows across enrichment, qualification, scoring, prioritization, routing, engagement, follow-up, and speed-to-lead.
• Partner closely with Marketing and Sales to connect campaigns, website and product engagement, lead data, and downstream sales workflows, while supporting outbound efforts through scalable prospecting infrastructure and enrichment processes.
• Serve as the hands-on technical lead for the Hubspot ecosystem, with significant hands-on responsibility for advanced workflows, custom objects, data models, APIs, integrations, and automation.
• Connect CRM, marketing, sales, and customer success platforms using APIs, webhooks, middleware, and data pipelines, ensuring reliable data flow and scalable processes across systems.
• Partner with Revenue and pre-sales Operations teams to identify manual processes, friction points, and bottlenecks and build automation that improves efficiency, accuracy, speed, and scalability.
• Identify and implement opportunities to use AI and agentic workflows across lead qualification, enrichment, routing, research, outreach, rep workflows, onboarding, and operational processes.
• Build custom applications, scripts, services, and internal tools where native platform capabilities are insufficient, while maintaining strong standards for testing, documentation, monitoring, and governance.
• Implement and maintain scalable GTM data architecture, including objects, properties, associations, lifecycle stages, in line with and system-of-record and governance standards set by RevOps leadership, while troubleshooting complex system, automation, integration, and data issues.

What You Bring

• Experience in GTM Engineering, Revenue Operations Engineering, Business Systems Engineering, or a similar technical role.
• Strong experience with HubSpot or another enterprise CRM, including automation, data modeling, APIs, integrations, and complex workflow design.
• Experience building and optimizing PLG and SLG workflows, including qualification, enrichment, routing, lifecycle management, speed-to-lead, and outbound support.
• Proficiency with JavaScript, Python, plus SQL, with experience working across APIs, webhooks, JSON, authentication, and relational data models.
• Experience with automation, integration, enrichment, or data platforms such as Zapier, Workato, Make, Hightouch, Clay, or similar tools.
• Strong understanding of how Sales, Marketing, Customer Success, and Operations work together across the customer lifecycle.
• Ability to translate ambiguous business problems into scalable technical solutions and troubleshoot complex issues across interconnected systems.
• Ability to move quickly while maintaining strong standards for scalability, maintainability, governance, and data integrity.

Why OnPay?

• Momentum that matters: We're backed by over $100MM in new funding and scaling rapidly.
• Market-leading product: OnPay consistently ranks among the highest-rated payroll solutions, earning top marks for usability, customer satisfaction, and support.
• Remote flexibility: Work from anywhere in the U.S., or join our collaborative HQ team in Atlanta's Ponce City Market if you reside in the Atlanta metro area.
• Competitive compensation: Base salary + bonus + stock options = real upside for high performers.
• Comprehensive benefits: 4 weeks PTO + paid holidays, Medical/Dental/Vision, Short- & Long-Term Disability, Life Insurance, Fertility Benefits, Parental Leave, and a 401(k) with company match.
• Growth culture: Join a team with deep employee benefits experience, payroll expertise, market momentum, and a genuine commitment to helping employees grow their careers.
• Client-first ethos: OnPay is built on a culture of transparency and service — from our transparent pricing to our commitment to making small business simpler.

Location & Compensation

Remote (U.S.) | Atlanta HQ Optional

Compensation includes a base salary of ($130,000-150,000). Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

OnPay is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We want candidates from multiple backgrounds and lifestyles to create a broader set of perspectives. We make all employment decisions without regard to gender, sexual orientation, gender identity, race, color, religion, age, pregnancy, national origin, veteran status, disability, or any other classification protected by applicable laws.