GTM Systems Analyst

Muck Rack; United States; Remote; USD 80,000 - 95,000; Full time

Job summary

Join a forward-thinking company as a GTM Systems Analyst, where you will play a pivotal role in optimizing the tech stack for Sales and Customer Success teams. You will leverage your expertise with tools like Salesforce and Outreach to enhance productivity and data integrity. This role offers the chance to work in a fully remote environment, contributing to a culture that values transparency, resilience, and innovation. If you're passionate about driving process improvements and making a tangible impact in a dynamic setting, this opportunity is perfect for you.

Benefits

Home office stipend

Phone and internet reimbursement

Coworking membership

401(k) with employer contributions

Comprehensive medical, dental, and vision insurance

Quarterly wellness stipend

Unlimited access to Coursera

4+ weeks of PTO

Paid parental leave

Annual performance reviews

Qualifications

• 2-4 years in GTM Operations or Sales Systems with project management experience.
• Hands-on with Salesforce, Outreach, Gong, and other GTM tools.

Responsibilities

• Maintain and optimize GTM tools including Salesforce, Outreach, and Gong.
• Drive tooling and process improvement projects from scoping to rollout.

Skills

Salesforce

Outreach

Gong

Project Management

Data Analysis

Process Improvement

Education

Bachelor's Degree

Salesforce Admin Certification

Tools

Asana

Notion

Jira

Job description

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Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We’re looking for a dynamic, resourceful, and enthusiastic GTM Systems Analyst to join our team and continue to build out and support our growing Go-to-Market tech stack across our Sales and Customer Success teams.

As a GTM Systems Analyst, you'll play a foundational role in scaling our revenue tech stack and ensuring our go-to-market teams operate with speed and precision. You should be excited about analyzing, supporting and optimizing core systems—including Salesforce, Outreach, and Gong—as well as our extended sales systems landscape. This is a hands-on role focused on project execution, systems administration, and continuous process improvement.

What you’ll do:

• Maintain and optimize GTM tools including Salesforce, Outreach, and Gong
• Manage user provisioning, access, licenses, and system syncs
• Monitor data quality and tool performance across the stack
• Drive tooling and process improvement projects from scoping to rollout
• Align cross-functional teams on requirements, timelines, and delivery
• Document business needs, system configurations, and process changes
• Identify and resolve workflow bottlenecks with scalable, tech-enabled solutions
• Translate business needs into system enhancements that improve productivity and data integrity
• Support change management through documentation, training, and frontline troubleshooting
• Partner with Enablement and Comms to ensure successful adoption of new capabilities
  
  

How success will be measured in this role:

• Contributed to meaningful systems enhancements
• Improved planning and prioritization of upcoming feature work
• Standardized documentation practices across requirements, design, and handoff
• Built a strong understanding of systems architecture and cross-platform integrations
  
  

If the details below describe you, you could be a great fit for this role:

• 2–4+ years in GTM Operations, Revenue Operations, or Sales Systems, with project or product management experience
• Hands-on with Salesforce (Sales and Service Cloud), Outreach, Gong, and other GTM tools
• Strong execution, organizational skills, and attention to detail
• Process-oriented with a systems-thinking mindset
• Comfortable working cross-functionally, navigating ambiguity, and adapting in fast-paced environments
• Familiar with project tracking and automation tools (e.g., Asana, Notion, Jira, integration platforms)
• Collaborative, emotionally intelligent, and interested in growing into a product owner role
• Salesforce Admin Certification
  
  

Interview Overview

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Skills assessment (2 hours max)
• Peer interviews with several team members
• Final call(s) with executive team member(s)
  
  

Salary

In the US, the base salary for this role is between $80,000 - $95,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever

• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)
  
  

Transparent & Fair Compensation

• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities
  
  

Health & Wellness

• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription
  
  

Time Off & Family Benefits

• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave
  
  

Learning and Development

• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development
  
  

Inclusive, Customer-First Culture

• Commitment to equity and valuing diverse perspectives
• Agile, founder-led company focused on collaboration and innovation
• Trusted by 3,000+ companies worldwide
  
  

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Technology, Information and Internet

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