GTM Product Marketing Manager — AI-Driven Media

SupportFinity™; New York (NY); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Flexible PTO

10 paid holidays

16 weeks parental leave

Medical, dental, vision insurance

401k plan matching

Job summary

Business Insider is seeking a Product Marketing Manager to own framing, positioning, and go-to-market for launches and core revenue products from its New York City HQ. The role bridges edit, product, strategy, and revenue, delivering messaging frameworks and enablement tools for sales teams.

The ideal candidate will craft launch materials, collaborate with cross-functional teams, and ensure consistent communications that support growth and organizational alignment.

Qualifications

• Experience in product marketing or GTM in media or digital advertising.
• Experience creating sales enablement materials.
• Strong storytelling and stakeholder management.
• Proficient in presentation tools and collaboration platforms.

Responsibilities

• Lead go-to-market strategy and messaging development for new product launches and enhancements.
• Develop and maintain positioning frameworks and core narratives for key revenue-generating products and editorial initiatives.
• Create, organize, and optimize sales enablement materials, ensuring accessibility, clarity, and consistency across the revenue organization.
• Partner cross-functionally with Product, Sales, Marketing, and Editorial to align on messaging and strategic communications.
• Manage a centralized system for discovery and organization of sales and product materials.

Skills

Product marketing

Go-to-market strategy

Positioning

Sales enablement

Cross-functional leadership

Storytelling

Presentation tools

Project management

Tools

PowerPoint

Google Slides

Canva

PM software

Job description

Business Insider is seeking a Product Marketing Manager to own framing, positioning, and go-to-market for launches and core revenue products from its New York City HQ. The role bridges edit, product, strategy, and revenue, delivering messaging frameworks and enablement tools for sales teams.

The ideal candidate will craft launch materials, collaborate with cross-functional teams, and ensure consistent communications that support growth and organizational alignment.