Marketing Operations and Events Specialist

ArcSite; United States; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision insurance

401K match

$75 monthly wellness stipend

Job summary

A leading mobile sketching solution firm in the United States is seeking a GTM Operations Manager to coordinate marketing initiatives. This role involves managing trade-show logistics, maintaining marketing systems, and assisting with campaign execution across platforms. Ideal candidates will have experience in Marketing Operations and proficiency with tools like HubSpot. Join our remote-first team and contribute to our innovative marketing strategies.

Qualifications

• 3-5 years in Marketing Operations, GTM Operations, or similar role.
• Proficiency with HubSpot workflows, automations, and lifecycle management.
• Experience in planning or executing tradeshows or B2B events.

Responsibilities

• Coordinate and manage trade-show logistics and execution.
• Maintain marketing systems and improve daily operations.
• Assist with building and launching paid campaigns across various platforms.

Skills

Project management

HubSpot workflows

Attention to detail

Familiarity with marketing tools

Tools

HubSpot

Mixpanel

GA4

ZoomInfo

Job description

About the Company

ArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We’re a remote‑first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.

About the Role

The GTM Operations Manager will serve as the operational backbone of ArcSite’s marketing engine. You’ll coordinate trade‑shows and micro‑events, maintain core systems and workflows, support tactical paid campaign execution, and help operationalize enterprise and cross‑functional GTM initiatives.

This role is ideal for a marketing generalist with strong systems, execution, and project management skills, who thrives in a fast‑paced environment and enjoys working across tools, teams, and workflows.

Key Responsibilities

Events & Trade‑shows

• Own end‑to‑end logistics and execution for trade‑shows based on an established event rubric
• Manage booth contracts, travel coordination, shipments, vendor relationships, and staffing schedules
• Oversee pre‑and post‑show marketing activities including invites, reminders, follow‑up, and lead handoff
• Ensure accurate lead capture, workflow routing, and post‑event reporting

Micro‑Events & Targeted Field/Virtual Programs

• Plan and execute small, high‑impact events—both virtual and in‑person—for priority audiences
• Manage registration flows, reminders, attendee communication, and post‑event actions
• Collaborate with Sales and Marketing on content, audience selection, and event objectives

Marketing Systems & Operations

• Maintain and improve daily marketing operations across tools like HubSpot, Intercom, Mixpanel, GA4, ZoomInfo, and others
• Support light technical operations such as workflow updates, automation maintenance, integration QA, and troubleshooting
• Maintain naming conventions, property hygiene, and reporting consistency across dashboards
• Ensure campaigns, forms, UTMs, and lead routing are properly configured and QA'd before launch

Paid Campaign Execution Support

• Assist in building, launching, and QA'ing paid campaigns across Google, Meta, LinkedIn, and additional channels
• Manage ad trafficking tasks: creative uploads, variations, UTMs, targeting, and asset alignment
• Support pacing checks, reporting snapshots, and campaign documentation

Enterprise GTM Support

• Assist with onboarding and maintaining tools within the enterprise GTM ecosystem (enrichment, direct mail, outreach tools, etc.)
• Support execution of direct mail programs, including list preparation and vendor coordination
• Help maintain ESP domain health, inbox hygiene, and basic email infrastructure integrity
• Contribute to enterprise reporting, ensuring insights roll up cleanly across GTM dashboards

Requirements

Must‑Haves

• 3‑5+ years in Marketing Operations, RevOps, GTM Operations, Demand Gen, or a similar execution-focused marketing role
• Proficiency with HubSpot workflows, automations, lists, and lifecycle management
• Familiarity with modern marketing tools (Intercom, Mixpanel, GA4, ZoomInfo, SmartReach, paid ad platforms)
• Experience planning or executing tradeshows, field events, or B2B events
• Strong project management skills with an ability to manage multiple workstreams
• High attention to detail, comfort with documentation, and a process-driven approach
• Ability to balance hands‑on execution with cross‑functional coordination

Nice‑to‑Haves

• Experience in SaaS or high-growth startups
• Exposure to enterprise GTM motions, direct mail, or multi-channel outreach workflows
• Ability to support basic integration troubleshooting or light technical implementations
• Experience supporting paid acquisition programs or working alongside performance marketers
• Understanding of contractor, construction, or home-service industries

Benefits

• Fully remote
• Unlimited PTO
• Medical, dental, and vision insurance
• 401K match
• $75 monthly wellness stipend

Why You’ll Love Working Here

• High impact and ownership across a wide range of GTM initiatives
• Opportunity to shape and scale the operational foundation of the marketing team
• A collaborative environment where execution, problem‑solving, and innovation matter
• Clear paths for career advancement into senior GTM operations, RevOps, or marketing leadership roles
• Competitive compensation and benefits, with a people‑first culture

ArcSite is an equal opportunity employer and fosters an inclusive environment. We do not discriminate based on gender, race, ethnicity, orientation, creed, or other traits. We welcome people from diverse backgrounds and perspectives to apply to our positions.