GTM Marketing Manager

Torus; Salt Lake City (UT); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Equity

401(k)

Life Insurance

Disability Insurance

Health benefits

Telehealth

Parental leave

Unlimited PTO

Job summary

Torus is seeking a GTM Marketing Manager to lead product positioning, sales enablement content, and launch plans from our Salt Lake City base. You will collaborate with sales, product, and marketing teams, participate in customer calls, and shape messaging across hardware, software, and services.

The role requires 5+ years in product marketing or GTM, strong communication, and proven experience in creating sales assets. Location is Utah with hybrid remote work and competitive compensation.

Qualifications

• 5+ years in product marketing or GTM roles in B2B tech or energy.
• Systems thinker with ownership and detail orientation.
• Experience building sales enablement content and training.
• Familiarity with product launch frameworks.
• Strong written and visual communication, translating features to value.
• Cross-functional collaboration with product, sales, and design.
• Strong research skills to understand new customer segments.
• Ability to work independently in a fast-moving environment.

Responsibilities

• Craft product positioning and messaging across Torus offerings.
• Develop end-to-end product launch plans.
• Own customer-facing asset library and keep it organized.
• Identify and develop customer case studies and testimonials.
• Join customer calls and capture feedback to iterate assets.
• Conduct research on target verticals and pain points.
• Lead internal sales and cross-functional training on new products.
• Ensure GTM alignment and message consistency with teams.
• Monitor competitive landscape to inform strategy.

Skills

Product marketing

GTM strategy

Sales enablement

Cross-functional collaboration

Research skills

Independent work

Tools

HubSpot

Job description

GTM Marketing Manager

Torus Salt Lake City, Utah, United States

About this position

About Torus

Torus is headquartered in Utah and is expanding manufacturing at our 545,000-square-foot facility in Salt Lake City called GigaOne. We are the world’s first mesh energy infrastructure, uniting communities through resilient, sustainable, and intelligent power. We design, engineer, manufacture, install, and support our systems end-to-end, standing behind them throughout their lifecycle. Torus systems help reduce costs, lower emissions, and protect facilities from outages, while strengthening the security and reliability of the broader utility grid. Torus is committed to American manufacturing, engineering excellence, and building energy systems that last.

Torus has raised over $267 million from investors like Magnetar, Mercado, ICONIQ and Origin Ventures. The investments are helping to accelerate deployment of modular power plants across utilities, data centers, and industrial sectors. This investor confidence reflects the strength of our team, technology as well as the scale of the problem we are solving.

At Torus, you will be part of something larger than a single product or technology. Your work will help build energy infrastructure that supports and strengthens our electrical grid, critical systems, industry, and communities for decades to come. We value accountability, collaboration, and clear thinking. We are looking for people who want to solve hard problems and build things that matter.

About the Role

As the GTM Marketing Manager at Torus, you will lead sales enablement content across our product offerings. You will craft product positioning and vertical-specific narratives, build and manage our sales asset library (including case studies, pitch decks, battlecards, and one-pagers), and support product launch plans. Working closely with sales, product, and marketing teams, you will participate directly in customer calls, conduct target audience research, gather field insights, and lead sales training.

Responsibilities

• Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services).
• Develop and manage end-to-end product launch plans—from internal alignment to external execution.
• Own the customer-facing asset library end to end—case studies, one-pagers, pitch decks, battlecards, and vertical-specific content—and keep every asset organized, versioned, and factually accurate.
• Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals.
• Work side by side with sales: join customer and prospect calls, capture what you hear firsthand, and use those learnings to quickly iterate on assets and tactics.
• Conduct customer research to better understand the pain points and motivations of our users and choosers within our target verticals.
• Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging.
• Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency.
• Monitor competitive landscape and market shifts to inform positioning and sales strategy.

Required Experience

• 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments.
• A systems thinker—highly detail-oriented, assertive, and able to take real ownership of outcomes without waiting to be asked.
• Proven experience building sales enablement content and delivering training.
• Familiarity with product launch frameworks.
• Strong written and visual communication skills—comfortable translating technical features into customer-facing value.
• Experience collaborating cross-functionally with product, sales, and design teams.
• Strong research skills and a proven ability to quickly understand the landscape of a new customer segment, vertical, or industry.
• Comfortable working independently in a fast-moving, high-accountability environment.

Preferred Experience

• Experience in the energy, climate tech, utility, or infrastructure sectors.
• Strong copywriting ability—able to draft customer-facing copy directly, not just brief it out.
• Background working on or supporting long, complex sales cycles (utility, C&I, data centers, public sector, etc.).
• Knowledge of the power grid, distributed energy, or energy storage systems.
• Strong eye for design and the ability to work closely with creative teams on visual assets.
• Experience with Hubspot.

Background Check All candidates are subject to a background check.

Location + Travel The role is based in Utah including hybrid remote with work based in your home office and our Salt Lake City/South Salt Lake warehouses, as needed.

Schedule Full-Time, Salaried

Compensation $150,000 - 170,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.)

Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.

Physical Requirements

• Regularly operates a computer and other peripheral office equipment such as a printer or mouse.
• Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
• Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
• Proficiency in reading, writing, and speaking English required.
• When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet.
• When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings.

Benefits eligibility is based on employment status.

• Employee Rewards Package including equity
• 401(k) Retirement Savings Plan
• Torus paid life and AD&D Insurance with options to purchase additional coverage
• Voluntary short- and long-term disability insurance
• Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
• Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.

Time Off

• Unlimited discretionary PTO or 10 days annual PTO
• 10 paid company holidays
• Waiting period-free 100% paid parental leave

Culture & Community

• Regular company-wide offsites to showcase our progress and learnings. A time to step back, think strategically, and work on the business together.
• Team members receive Torus branded gear
• Fully stocked break rooms with free snacks and drinks. Because great work deserves great fuel.

Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Torus participates in E-Verify. Once you accept a job offer, we will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from your Form I-9 to confirm work authorization.