Creative Director

Torus Inc.; Salt Lake City (UT); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Employee Rewards Package including Equity

401(k) Retirement Savings Plan

Health Benefits Package

Unlimited Discretionary PTO

Paid Parental Leave

Job summary

A leading energy infrastructure company is seeking a Creative Director to lead its brand evolution across utilities, data centers, and government sectors. This role involves setting the overall creative vision, developing brand guidelines, and collaborating across various teams to ensure a consistent brand message. The ideal candidate has over 8 years of experience in brand leadership, a strong portfolio, and a passion for building impactful brands in the energy or climate tech industries. Competitive compensation and benefits are offered.

Qualifications

• 8+ years in brand or creative leadership roles.
• Portfolio submission required with application.
• Strong track record of building brands in fast-growing sectors.

Responsibilities

• Lead the overall creative vision for Torus.
• Develop and enforce brand guidelines across touchpoints.
• Collaborate to ensure the brand elevates the customer journey.

Skills

Brand leadership

Creative execution

Cross-functional collaboration

Building brand guidelines

Job description

Torus is headquartered in Utah and is expanding manufacturing at our 540,000-square-foot facility in Salt Lake City called GigaOne. Our missionis to build the world’s first mesh energy infrastructure — built to unite people and communities through resilient, secure, and intelligent power. We design, engineer, manufacture, install, and support our systems end-to-end, standing behind them throughout their lifecycle. Torus systems help reduce costs, lower emissions, and protect facilities from outages, while strengthening the security and reliability of the broader utility grid. Torus is committed to American manufacturing, engineering excellence, and building energy systems that last.

At Torus, you will be part of something larger than a single product or technology. Your work will help build energy infrastructure that supports critical systems, industry, and communities for decades to come. We value accountability, collaboration, and clear thinking. We are looking for people who want to solve hard problems and build things that matter.

About the Role

As Creative Director , you’ll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You’ll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth. We’re looking for a proven creative director with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy.

Responsibilities

• Set the overall creative vision for Torus, establishing a distinct aesthetic and voice that differentiates the brand across all media.
• Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense.
• Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging.
• Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas.
• Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience.
• Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally.
• Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey.
• Bridge strategy and execution — turning positioning, audience insights, and campaign goals into creative direction that teams can confidently build from.
• Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government.

Required Experience

• 8+ years in brand or creative leadership roles.
• Portfolio submissionis required and must be included with your application.
• Background in managing rebrands or building new categories.
• Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus.
• Experience developing brand guidelines and systems, from positioning to visual execution to launch.
• Demonstrated ability to lead internal creative teams and external agencies.
• Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power.
• Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes.

Preferred Experience

• Prior work in climate, energy, utilities, or grid infrastructure sectors.
• Experience with product suites or tiered brands and how to unify them under a master brand.
• Familiarity with sales cycles and the brand trust required to support long sales processes.
• Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components.
• Strong understanding of technical products—energy storage, energy management, utilities, grid technology.

Background Check All candidates are subject to a background check.

Location The role is Utah-based remote with on-site work as needed in our South Salt Lake Warehouse (air-conditioned) and/or GigaOne in Salt Lake City. May require occasional onsite work in our Springville R&D warehouse (air-conditioned and non air-conditioned).

Compensation $160,000-190,000 (Note: We have the flexibility to hire at different levels, which may impact thecorresponding pay range.)

Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.

Physical Requirements

• Constantly operates a computer and other peripheral office equipment such as a printer or mouse.
• Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
• Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
• Proficiency in reading, writing, and speaking English required.
• When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet.
• When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings.

Our Benefits and Perks

Benefits eligibility is based on employment status.

• Employee Rewards Package including Equity
• 401(k) Retirement Savings Plan
• Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance
• Human-centered Paid Time Off including Unlimited Discretionary PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave
• Torus paid Life and AD&D Insurance with option to purchase additional coverage
• Voluntary Short- and Long-Term Disability Insurance

Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.