GTM Leader for AI Fundraising Platform

Virtuous; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Market competitive pay

Bonusly recognition

401(k) with company match

Unlimited PTO

Volunteer days

Healthcare (medical, dental, vision)

Job summary

Virtuous is seeking a Product Marketing Manager to bridge product, marketing, and sales for Momentum and Insights. You will craft go-to-market narratives and own how the market experiences the story.

You will lead campaigns, own pipeline metrics, and partner with Demand and Sales to drive bookings. You’ll present to executives and ensure alignment across product lines.

The role emphasizes front-of-house positioning and AI-forward tactics to accelerate growth in the nonprofit SaaS space.

Qualifications

• 5+ years in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company with real accountability for pipeline or bookings.
• End-to-end GTM strategy ownership: positioning, messaging, campaigns, enablement.
• Comfort partnering with channel-execution teams (paid, SDR, field, email) without running channels.
• Proven front of customers/prospects/analysts, not just writing.
• Strong written and verbal communication; able to brief sales and engage execs.
• Fluency with AI tools in research, positioning, and content workflow.
• Comfort with ambiguity and lean teams; build as you go.
• Nice to have nonprofit tech, higher ed, relational verticals, multi-product marketing, PMM startup experience.

Responsibilities

• Define GTM strategy and market narrative for Momentum and Insights.
• Own pipeline and bookings metrics for the unit.
• Lead campaign strategy with Demand, align audience, message, and briefs.
• Shape bookings motion with Sales; develop positioning, proof points, pricing narrative.
• Own go-to-market launches; plan audience, messaging, channels, and sales enablement.
• Track market and competitive intelligence to influence campaigns.
• Collaborate with other PMMs to maintain coherent positioning.

Skills

Product marketing

Field marketing

GTM strategy

Positioning

Messaging

Sales enablement

Job description

Virtuous is seeking a Product Marketing Manager to bridge product, marketing, and sales for Momentum and Insights. You will craft go-to-market narratives and own how the market experiences the story.

You will lead campaigns, own pipeline metrics, and partner with Demand and Sales to drive bookings. You’ll present to executives and ensure alignment across product lines.

The role emphasizes front-of-house positioning and AI-forward tactics to accelerate growth in the nonprofit SaaS space.