GTM Lead for Anthropic Partnership

NTT DATA, Inc.; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

NTT DATA is seeking a GTM Lead for Anthropic Partnership in Plano, TX. You will own the strategic GTM plan, drive campaigns and co-sell motions, and coordinate with the Alliances, Practice, and COE teams to scale enterprise AI initiatives.

You will translate partnership priorities into actionable GTM plays, enable sales teams, and develop Anthropic-specific assets and demos to unlock client value across multiple industries.

Qualifications

• 10+ years of professional experience across AI, data, tech consulting, solution engineering, presales, partner activation, product strategy, or business development.
• 2+ years hands-on experience with AI/GenAI/LLMs, data science, ML, automation, or enterprise AI platforms.
• Familiarity with Anthropic, Claude, LLM patterns, prompt engineering, RAG, agentic workflows, responsible AI, and enterprise AI adoption considerations.
• Experience translating technical capabilities into GTM plays, client value propositions, enablement materials, demos, or sales motions.
• Experience coordinating cross-functional stakeholders across sales, consulting, architecture, engineering, delivery, marketing, and partner teams.

Responsibilities

• Own and maintain the strategic GTM plan for the Anthropic partnership, including priorities and target accounts.
• Translate partnership strategy into GTM actions, campaigns, account plays, executive briefings, workshops, demos, and co-sell activities.
• Drive opportunities and pipeline across Geo, Industry, AI Consulting, Architecture, Delivery, Marketing, and partner teams.
• Identify high-potential client use cases where Anthropic solutions create differentiated value.
• Develop Anthropic-specific GTM assets and enablement content.
• Collaborate with AI Architects/FDEs to translate capabilities into practical solutions and demos.
• Lead seller education, GTM playbooks, and field readiness for Anthropic partnerships.
• Coordinate with Practice, COE, and FDE resources for technical enablement and solution patterns.
• Oversee governance, pipeline reviews, and joint GTM cadences with the Alliances team.

Skills

GTM experience

AI/GenAI

Anthropic familiarity

Cross-functional coordination

Sales enablement

Education

Bachelor's degree or equivalent

Tools

AWS

Google Cloud

Azure

Databricks

Snowflake

Job description

GTM Lead for Anthropic Partnership

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a GTM Lead for Anthropic Partnership to join our team in Plano, Texas (US-TX), United States (US).

NTT DATA is a trusted global innovator of business and technology services, helping clients innovate, optimize, and transform for success. We strive to hire exceptional, innovative, and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

Overview

The GTM Lead for Anthropic Partnership is responsible for activating and scaling NTT DATA’s global go-to-market motion with Anthropic. This role builds and owns the sales/GTM plan in alignment with the strategic partnership plan owned by the Alliances team, translates partnership priorities into specific GTM actions, and coordinates internal pipeline, client opportunities, sales enablement, and field activation, while partnering with the Practice and COE on technical enablement. The ideal candidate combines sales and market activation discipline with hands‑on AI fluency, strong technical curiosity, and the ability to make Anthropic solutions and offerings practical and relevant for clients, sellers, consultants, architects, and delivery teams.

Key Responsibilities

• Own and maintain the strategic GTM plan for the Anthropic partnership, including priorities, target accounts, industry plays, activation milestones, and success measures.


• Translate the partnership strategy into specific GTM actions, including campaigns, account plays, executive briefings, workshops, demos, proof‑of‑concept motions, and co‑sell activities.


• Drive and coordinate Anthropic‑related opportunities and pipeline across Geo, Industry, AI Consulting, Architecture, FDE, Large Deal Sales, Marketing, Delivery, and partner teams.


• Partner with the Practice and COE to identify high‑potential client use cases where Anthropic solutions and offerings can create differentiated enterprise value, including agentic workflows, knowledge work automation, software engineering, customer operations, risk‑sensitive AI, and regulated industry use cases.


• Develop and maintain Anthropic‑specific GTM assets, including pitch materials, solution narratives, enablement content, demo concepts, qualification guidance, value propositions, and client‑facing proof points.


• Partner with AI Architects and FDEs to translate Anthropic capabilities into practical solution patterns, demos, prototypes, and scalable implementation approaches.


• Lead sales and field enablement for Anthropic, including seller education, GTM playbooks, account activation, opportunity qualification, client messaging, and field readiness programs, while partnering with the Alliances team, Practice, and COE on technical enablement as appropriate.


• Partner with Practice, COE, and designated FDE resources to connect field teams with the technical expertise needed to understand Anthropic solutions and offerings, use‑case fit, implementation considerations, product developments, and responsible AI implications.


• Drive field activation governance, pipeline reviews, joint GTM cadences, and opportunity reporting in partnership with the Alliances team, while coordinating executive updates with Alliances and the Practice.


• Capture market feedback, client demand signals, technical gaps, and lessons learned to refine the GTM and sales plan and improve repeatable GTM motions.

Success Measures

• Anthropic‑influenced qualified AI pipeline generated or progressed.


• Closed‑won revenue or TCV from Anthropic‑supported AI opportunities.


• Number and quality of activated account plays, client workshops, demos, POCs, and co‑sell pursuits.


• Training, certification, and enablement adoption across priority GTM and sales teams.


• Quality and reuse of Anthropic‑specific GTM assets, technical enablement materials, and solution patterns.

Basic Qualifications

• 10+ years of professional experience, including substantial go‑to‑market experience across a combination of AI, data, technology consulting, solution engineering, presales, partner activation, product strategy, and/or business development.


• 2+ years of hands‑on or applied experience with AI, GenAI, LLMs, AI agents, data science, machine learning, automation, or enterprise AI platforms. Experience may be demonstrated through client work, technical projects, certifications, a data science background, or an advanced degree.


• Practical familiarity with Anthropic, Claude, LLM application patterns, prompt engineering, RAG, agentic workflows, model evaluation, responsible AI, and enterprise AI adoption considerations.


• Experience translating technical capabilities into GTM plays, client value propositions, enablement materials, demos, or sales motions.


• Experience coordinating cross‑functional stakeholders across sales, consulting, architecture, engineering, delivery, marketing, and partner teams.


• Bachelor's degree or equivalent work experience.

Preferred Skills

• Experience with cloud, data, and AI platforms such as AWS, Google Cloud, Azure, Databricks, Snowflake, vector databases, orchestration frameworks, and LLMOps tooling.


• Experience supporting enterprise clients in regulated, complex, or security‑conscious environments.


• Strong builder mindset, structured problem solving, written communication, technical learning agility, attention to detail, ownership, and comfort operating in ambiguous high‑growth environments.


• Ability to travel as required for client, partner, and internal engagements.

About NTT DATA

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise‑scale AI, cloud, security, connectivity, data centers and application services. Our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start‑up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.

Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in‑office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees.

NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https://us.nttdata.com/en/contact-us. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com, @nttdatafed.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form, https://us.nttdata.com/en/contact-us.

NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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