GTM & Launch Strategist

Introd; Austin, Northern (TX, KY); Hybrid; USD 683,000 - 1,138,000; Part time

Job summary

Introd is seeking a GTM & Launch Strategist for a six-to-ten-week engagement spanning Remote / Austin / SF / NY. You will judge launch readiness, build the system around the launch, and evaluate post-launch outcomes.

You will lead scope items from the GTM Launch Playbook to Product Hunt and AppSumo initiatives, coordinate founder cohorts, and craft positioning, demonstrations, FAQs, and onboarding paths. You must own the work end-to-end and move quickly with integrity.

Qualifications

• You have personally led launches and can separate your contribution from the team’s.
• You use conversion and retention evidence rather than votes, impressions, traffic, or raw signups.
• You can examine an underperforming launch without rewriting the story after the fact.

Responsibilities

• Launch-readiness audit
• Product Hunt strategy and execution
• AppSumo and marketplace economic analysis
• Founder-community launch cohorts
• Positioning and launch assets
• Demonstrations, FAQs, and response plans
• Conversion and onboarding pathways
• Post-launch follow-through
• Cohort-quality and retention analysis
• GTM Launch Playbook

Job description

Build a launch that leaves behind activated users, credible evidence, and a repeatable system.

Remote / Austin / SF / NY

Six-to-ten-week engagement, with final scope agreed before commencement

This is a defined project engagement for an operator who can judge launch readiness, build the system around the launch, and evaluate the quality of what remains after attention fades.

The strategist must be free to recommend launching now, delaying the launch, rejecting AppSumo, or selecting a different initial channel.

The work

Scope of the engagement

• Launch-readiness audit
• Product Hunt strategy and execution
• AppSumo and marketplace economic analysis
• Founder-community launch cohorts
• Positioning and launch assets
• Demonstrations, FAQs, and response plans
• Conversion and onboarding pathways
• Post-launch follow-through
• Cohort-quality and retention analysis
• GTM Launch Playbook

Who may recognize themselves

• 01 You have personally led launches and can separate your contribution from the team’s.
• 02 You use conversion and retention evidence rather than votes, impressions, traffic, or raw signups.
• 03 You can examine an underperforming launch without rewriting the story after the fact.

How we work

How we work when the map is incomplete

Introd is still early enough that important decisions will not arrive with perfect evidence or detailed instructions. We expect people to ask good questions, form a point of view, make the work visible, and move.

We care about speed, but not the kind created by leaving a mess for someone else. We care about ambition, but not performance. We tell one another the truth, stay close to users, document consequential decisions, and protect the trust people place in the product.

You will have real ownership here. That means room to shape the work and responsibility for what happens after it ships.

A wider field of view

Bring the path that brought you here

The strongest teams are built by people with different histories, perspectives, and ways of seeing a problem. Introd considers qualified applicants without regard to race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other status protected by applicable law.

If the work sounds like yours but your background does not match every conventional pattern, we still want to hear from you.

GTM & Launch Strategist