GTM Innovation (Switcher Strategy & Experience)

Samsung Electronics America, Inc.; Plano (TX); On-site; USD 30,000 - 39,000; Full time

Job summary

Samsung Electronics America, Inc. in Plano, TX, is seeking a GTM Innovation Intern to support market sensing, journey mapping, and executive-level switching initiatives this summer.

You will analyze VOC and NPS feedback, craft compelling presentations, and translate insights into pilot proposals presented to GTM leadership.

This internship offers exposure to cross-functional teams and hands-on experience shaping strategic initiatives within a leading technology company.

Qualifications

• Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS) into clear narratives.
• Familiarity with customer journey frameworks and visualization tools.
• Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Strong presentation skills with the ability to convey complex findings to cross-functional leadership.

Responsibilities

• Create executive-ready PowerPoint presentations and reports for GTM leadership.
• Conduct market sensing and competitive benchmarking to inspire strategic concepts.
• Analyze VOC feedback and NPS data to identify detractor drivers and trends.
• Translate findings into actionable pilot proposals and recommendations.

Skills

Analytical & Research Skills

Journey Mapping & Design

Strategic Problem-Solving

Communication & Exec Presence

Education

Undergrad in Business Management or Marketing Analytics/Strategy

Job description

Position Summary

This role is not eligible for immigration sponsorship Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. The Go-to-Market (GTM) Innovation team is responsible for identifying growth opportunities, driving strategic customer acquisition, and delivering frictionless end-to-end switching experiences. As a GTM Innovation Intern, you will play a critical role in evaluating and elevating our customer switching strategy. Throughout the summer, you will conduct competitive market sensing and audits, visually map the end-to-end switcher customer journey, synthesize Voice of Customer (VOC) feedback, and analyze NPS detractor trends to identify operational and marketing intervention points. Your internship will culminate in an executive-level Switching Innovation Brief, where you will translate your qualitative and quantitative findings into high-impact pilot proposals and actionable recommendations presented directly to GTM leadership.

Role and Responsibilities

Proficiency in creating executive-ready PowerPoint presentations and reports, with strong communication skills and comfort facilitating discussions across cross-functional groups Market sensing and competitive benchmarking to draw inspiration from best-in-class industry leaders, deconstruct proven switching strategies into actionable concepts, and scale them into scalable GTM thought leadership. VOC, survey, and NPS analytics to synthesize unstructured feedback (chat transcripts, reviews) and analyze quantitative survey data to identify key detractor drivers and trends.

• Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives.
• Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools.
• Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership.

Skills and Qualifications

Academic Major Preferred: Undergrad in Business Management, Marketing Analytics/Strategy

• Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives.
• Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools.
• Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership.

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).