GTM Engineer

Outsiders Fund; New York (NY); On-site; USD 135,000 - 200,000; Full time

Benefits offered by this job

Equity

Base salary

Medical insurance

One Medical

Job summary

DualEntry is building the OS for finance and seeks a GTM/RevOps professional to own outbound programs and HubSpot-based lifecycle management. You will design and optimize sequences, routing, and reporting to drive meetings and pipeline across the GTM stack.

You will work with a fast-moving team, shaping data-driven processes, and collaborating across marketing and sales. Equity is included along with competitive base salary and benefits.

Qualifications

• 2+ years in GTM Engineer, RevOps, Sales Ops or Marketing Ops.
• Strong hands-on HubSpot experience: workflows, lifecycle stages, routing & reporting.
• Proven end-to-end outbound sequences and copywriting.
• Experience with Clay, Smartleads, HeyReach, Apollo or similar GTM stack.
• Solid lead tracking, attribution and follow-up workflows.
• High attention to data quality and detail.

Responsibilities

• Build and continuously improve GTM/RevOps setup across tools.
• Create and iterate cold email and LinkedIn sequences, including copy and targeting.
• Set up outbound workflows and optimize tech stack for performance.
• Write, test, and refine outbound copy to book meetings.
• Define and maintain lead tracking, routing, and lifecycle stages in HubSpot.
• Identify drop-off points and implement automated follow-ups.
• Maintain clean, enriched data using GTM tools and data enrichers.

Skills

HubSpot workflows

Outbound sequences

Copywriting (outbound)

GTM/RevOps experience

Lead tracking

Data quality mindset

Lifecycle stages

Routing/Reporting

Tools

HubSpot

Clay

Smartleads

HeyReach

Apollo

FullEnrich

RB2B

Demandbase

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community. Career video here.

Where You'll Create Impact

• Build!

• Own and continuously improve our GTM and RevOps setup across HubSpot and outbound tools

• Build and iterate on cold email and LinkedIn sequences, including copy, targeting, and sequencing

• Set up and optimize outbound workflows using Smartleads, HeyReach, and Clay - optimize the tech stack if there are better performing tools

• Write, test, and refine outbound copy for email and LinkedIn with a clear focus on booking meetings

• Define and maintain lead tracking, routing logic, and lifecycle stages in HubSpot across inbound, outbound, and LinkedIn

• Identify where leads drop off (forms, ads, partial bookings) and implement automated follow-ups

• Maintain clean, enriched data using Apollo, FullEnrich, RB2B, and Nooks

What Sets You Up For Success

• Hardcore work ethic and high agency

• 2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role

• Strong hands-on experience with HubSpot, including workflows, lifecycle stages, routing, and reporting

• Proven experience building and managing outbound sequences end-to-end

• Confidence in writing, testing, and optimizing outbound copy

• Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack

• Strong understanding of lead tracking, attribution, and follow-up workflows

• High attention to detail and strong data quality mindset

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world

• You’re joining early and will grow with DualEntry

• Your feedback shapes the product directly

• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

• George grew organic search from 0! He’s also an ex-professional poker player so is using stochastic analysis to ensure we outperform!

• Bruno built 20+ AI automations to ensure everything across GTM and Marketing runs smoothly and we surface insights immediately

Compensation & Benefits

• Equity: $45,000 - $65,000

• Base Salary: $135,000 - $200,000

• Variable Compensation: $15,000 - $50,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k) benefits

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry