GTM Engineer

Bernardhq; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Bernardhq in New York City is seeking a Go-To-Market Engineer to own pipeline generation, qualification, and closing. You’ll build the outbound infrastructure, manage inbound leads, run demos, and close deals with appliance repair company owners.

You’ll work directly with the CEO and test new segments or channels quickly. You will own Clay tables for prospecting, Instantly campaigns for cold email, and HubSpot for pipeline management, while continually feeding market intelligence back to

Qualifications

• Built outbound campaigns that generated real pipeline.
• Close deals yourself and understand contract sign-off.
• Daily use of AI tools (e.g., ChatGPT) to drive outreach and automation.
• Ability to build sequences in Clay, email campaigns, and HubSpot workflows in one day.

Responsibilities

• Outbound engine: build and optimize prospecting system from scratch using Clay and Instantly.
• Inbound qualification: handle leads from website, referrals and partners; qualify fast.
• Demos and closing: run product demos and translate pain into BernardHQ solutions.
• Pipeline management: own HubSpot, keep data clean, forecast accurately.
• GTM automation: create workflows to reduce manual work.
• Market intelligence: gather feedback for product and CEO.

Skills

Outbound campaigns

Closing deals

AI tools usage

Prospecting planning

Tools

Clay

Instantly

HubSpot

Job description

About Bernard

Half of all appliance repair visits fail on the first trip. Wrong part. Wrong diagnosis. The homeowner waits another week. The company eats another truck roll. Multiply that across millions of service calls a year and you're looking at a broken layer of American infrastructure that nobody's talking about.

Bernard fixes this at the point of first contact. Our AI answers the call, runs the diagnostic, predicts the right parts against live inventory, and sends the technician out with a game plan. We don't just book the job. We solve it before the truck rolls. The result: first-visit fix rates go from 50% to 80%.

We're live with enterprise customers, growing fast, and building the operating system for field service from our office in NYC. Every hire here touches the product, the customer, and the trajectory of the company.

The Role

You are Bernard’s first Go-To-Market Engineer. You own pipeline generation, qualification, and closing. You don’t wait for leads. You build the machine that creates them, then you work them yourself.

Your buyers are appliance repair company owners. They run 15–300 trucks, take hundreds of calls a day, and have likely never bought AI software before. You need to find them, get their attention, earn a conversation, and help close them. The product sells when you can show someone their own problem and prove Bernard solves it.

This is not a role where someone hands you a list and a script. You build the outbound infrastructure: Clay tables for prospecting, Instantly campaigns for cold email, HubSpot for pipeline management. You also handle inbound leads, run demos, and close deals. The entire top of funnel is yours.

You will be working directly with the CEO. If you have a thesis about a new segment or channel, you test it tomorrow.

What You’ll Own

Outbound engine. Build and optimize the prospecting system from scratch. Clay for data enrichment and targeting. Instantly for sequencing. You own deliverability, copy, targeting, and volume.

Inbound qualification. Work every inbound lead that comes through the website, referrals, and partner channels. Qualify fast, disqualify faster.

Demos and closing. Run product demos tailored to each prospect’s operation. Translate their pain into Bernard’s solution. Close the deal.

Pipeline management. Own HubSpot. Keep it clean. Know your numbers. Forecast accurately.

GTM automation. Build workflows that eliminate manual work. If you’re doing something twice, automate it the third time.

Market intelligence. You’re in the field every day. Surface what’s working, what’s not, what prospects are saying, and what competitors are doing. Feed this back to the CEO and product team.

You Should Apply If

• You’ve built outbound campaigns that generated real pipeline, not just sent emails.
• You’ve closed deals yourself. You know what it feels like to get a signed contract.
• You use AI tools daily and instinctively. ChatGPT, Clay, automation platforms - these are how you work, not things you’re “open to learning.”
• You can build a Clay table, write a cold email sequence, set up a HubSpot pipeline, and run a product demo — all in the same day.
• You’re comfortable selling to non-technical buyers. Appliance repair company owners are not reading your LinkedIn thought leadership. You need to earn their attention with relevance, not buzzwords.
• You want to be the person who builds the GTM function at an early‑stage company, not the 15th SDR
• 1–4 years of experience in sales, business development, GTME, or a hybrid role where you owned pipeline generation.

Preferred

• Experience with Clay, Instantly, HubSpot, or similar GTM tools.
• You’ve sold to small business owners, trades, or blue‑collar industries.
• You’ve worked at a startup where you had to figure out the playbook, not just run it.
• You’ve built automations or workflows that made a sales process more efficient.

How We Work

We are a small team. Everyone owns their domain end to end. There is no middle management, no committees, and no approval chains. If something needs to happen, you make it happen.

We work in person in New York City. We move fast, give direct feedback, and hold each other to a high bar. The pace is startup pace: if that energizes you, you'll love it here.