GTM Engineer
Netcraft
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Benefits offered by this job
Job summary
Netcraft is seeking a curious GTM Engineer to build scalable go-to-market systems that accelerate pipeline and account engagement. You’ll design automated workflows, integrate Salesforce, HubSpot, and enrichment tools, and translate buying signals into repeatable plays.
You’ll collaborate with Demand Generation, Sales, RevOps, and Product Marketing to deliver context-rich experiences, automate friction, and drive revenue growth in a fast-paced, high-growth environment.
Qualifications
- Experience in GTM engineering, demand generation, or related roles.
- Strong comfort with CRM and marketing automation systems like Salesforce and HubSpot.
- Hands-on experience building workflows with Zapier, Google Sheets, enrichment platforms, AI tools.
- Ability to turn data into clean, revenue-driving workflows.
- Solid understanding of B2B sales and marketing motions (lead management, routing, pipeline).
- Commercial mindset connecting technical work to revenue outcomes.
- Comfort with experimentation, testing, iteration, and measurement.
- Strong cross-functional communication and documentation habits.
Responsibilities
- Build and maintain automated GTM workflows that support demand generation, ABM, inbound conversion, outbound prospecting, event follow-up, reactivation, and sales enablement.
- Connect and orchestrate systems across tools such as Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms, AI tools, spreadsheets, and automation platforms.
- Translate buying signals, website engagement, firmographic data, content engagement, event activity, and account-level research into actionable sales and marketing plays.
- Build workflows for account research, contact acquisition, enrichment, deduplication, segmentation, prioritization, routing, and sales-ready exports.
- Create systems that help Sales and BDR teams understand who to contact, why now, what to say, and what context matters.
- Develop intent-driven plays for strategic accounts, in-market accounts, competitor interest, event attendees, content engagement, dormant leads, and high-fit inbound activity.
- Partner with RevOps to improve data quality, routing logic, lifecycle visibility, CRM hygiene, attribution, and reporting.
- Design account scoring logic that combines firmographic fit, behavioral engagement, intent data, funnel stage, and historical conversion patterns.
- Build AI-assisted workflows that support account research, personalization, messaging context, lead qualification, and follow-up.
- Identify manual workflows across Marketing that can be automated, simplified, or made more repeatable.
- Monitor workflow performance and recommend improvements based on meeting creation, conversion rates, pipeline influence, speed to lead, rep adoption, and data quality.
- Document workflow logic, data sources, process steps, dependencies, and failure points so systems can be maintained and improved over time.
Skills
Tools
Job description
Netcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large governments. We've blocked over 225 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks. Our purpose and passion are focused on just one thing: protecting the world from cybercrime. That passion shapes how we work, too. We’re proud of our talented team and the value each person brings, and we’ve built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection.
We're looking for a highly curious and commercially minded GTM Engineer to help Netcraft build smarter, faster, and more scalable go-to-market systems. You'll play a key role in improving how we identify high-value accounts, activate buying signals, enrich data, automate manual workflows, and turn marketing ideas into repeatable revenue programs. This role sits within the Demand Generation team and reports to the Director of Demand Generation. This is not a traditional marketing operations or campaign execution role. You'll be expected to find friction, design workflows, test new plays, build automation, and connect the dots across data, tools, campaigns, and sales processes. You'll work closely with Demand Generation, Sales, RevOps, and Product Marketing to help our commercial team move faster with better context. This is an opportunity to build and shape a new capability within Netcraft's go-to-market team, with direct impact on pipeline creation, account engagement, and revenue growth.
- Build and maintain automated GTM workflows that support demand generation, ABM, inbound conversion, outbound prospecting, event follow‑up, reactivation, and sales enablement.
- Connect and orchestrate systems across tools such as Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms, AI tools, spreadsheets, and automation platforms.
- Translate buying signals, website engagement, firmographic data, content engagement, event activity, and account‑level research into actionable sales and marketing plays.
- Build workflows for account research, contact acquisition, enrichment, deduplication, segmentation, prioritization, routing, and sales‑ready exports.
- Create systems that help Sales and BDR teams understand who to contact, why now, what to say, and what context matters.
- Develop intent‑driven plays for strategic accounts, in‑market accounts, competitor interest, event attendees, content engagement, dormant leads, and high‑fit inbound activity.
- Partner with RevOps to improve data quality, routing logic, lifecycle visibility, CRM hygiene, attribution, and reporting.
- Design account scoring logic that combines firmographic fit, behavioral engagement, intent data, funnel stage, and historical conversion patterns.
- Build AI‑assisted workflows that support account research, personalization, messaging context, lead qualification, and follow‑up.
- Identify manual workflows across Marketing that can be automated, simplified, or made more repeatable.
- Monitor workflow performance and recommend improvements based on meeting creation, conversion rates, pipeline influence, speed to lead, rep adoption, and data quality.
- Document workflow logic, data sources, process steps, dependencies, and failure points so systems can be maintained and improved over time.
- Experience in GTM engineering, demand generation, revenue operations, marketing operations, sales operations, growth, or a similar role.
- Strong comfort working with CRM and marketing automation systems such as Salesforce and HubSpot.
- Hands‑on experience building workflows with tools like Zapier, Google Sheets, enrichment platforms, AI tools, or similar automation systems.
- Ability to work with data and turn it into clean, usable, revenue‑driving workflows.
- Strong understanding of B2B sales and marketing motions, including lead management, account prioritization, segmentation, routing, qualification, and pipeline creation.
- Commercial mindset with the ability to connect technical work to revenue outcomes.
- Comfort with experimentation, testing, iteration, and performance measurement.
- Strong systems thinking, with the ability to understand how changes in one part of the funnel affect another.
- Ability to translate ambiguous business needs into structured workflows and practical technical solutions.
- Comfort working with APIs, webhooks, integrations, data synchronization, spreadsheets, and structured datasets.
- Experience using AI tools or large language models to support research, personalization, scoring, routing, or workflow automation.
- Strong cross‑functional communication skills and the ability to work effectively with both technical and non‑technical stakeholders.
- Strong documentation habits and attention to detail.
- Self‑starter with a bias for action and problem‑solving who thrives in a fast‑paced, high‑growth environment.
- Passion for Netcraft's mission to protect the world from cybercrime, with an eagerness to contribute to a high‑impact, purpose‑driven team.
- 33 days of vacation, including national holidays (which can be worked if you prefer)
- Generous enhanced family leave and pay
- Enhanced sick pay, increasing with length of service
- Equity Tracking Units, allowing you to share in Netcraft's long‑term success (eligibility criteria apply)
- Hybrid and flexible working options
- 401(k) Safe Harbor Plan with employer match
- Comprehensive private health cover, including medical, dental, vision, and life insurance
- Meals, snacks, and drinks provided in the office
- Two paid Learning & Development days per year, plus access to learning resources such as Udemy and Coursera
- Two paid Volunteering Days per year to support causes that matter to you
- Spot reward bonus scheme recognizing outstanding contributions
- Employee Referral Bonus Scheme
This is deeply important to us. Through our ally network, we support under‑representated groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply. We’re also happy to make adjustments to the hiring process to ensure every candidate can participate fully.
Please note: Netcraft does not accept unsolicited approaches from external recruiters.
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