GTM Engineer

Marqeta, Inc.; California; Remote; USD 108,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Flexible time off

Retirement savings program

Equity in a publicly-traded company

Family-forming benefits

Free therapy sessions

Monthly remote work stipend

Development dollars

Job summary

Marqeta is seeking a GTM Engineer to design and operate the systems powering our go-to-market motion. You’ll architect enrichment, scoring, and signal pipelines in Clay, extend them with AI tooling, and connect to Apollo, Marketo, Salesforce, Demandbase, Gong, and the broader marketing stack.

You’ll work at the intersection of Marketing, Demand Gen, Sales, and RevOps to translate GTM strategy into scalable infrastructure, driving more efficient pipeline delivery and continuous improvement across

Qualifications

• 4+ years of experience in a GTM Engineer, RevOps, Marketing Ops, or Growth Engineering role.
• Hands-on experience building in Clay, including Audience builds, Clay Ads, enrichment providers, formulas, and multi-step/chained workflows.
• Practical AI fluency: experience with LLMs, prompt engineering, and agent orchestration and evaluation loops, with a track record of shipping AI-powered workflows for enrichment, research, and personalization at scale.
• Experience with CRM platforms such as Salesforce (or similar) and marketing automation platforms such as Marketo (or similar).
• Comfort with APIs, webhooks, and basic scripting or data transformation (JavaScript, Python, or JSON) to extend automations beyond native integrations.
• Strong data hygiene instincts and a systems-thinking mindset, able to spot a manual, repetitive GTM process and design an automated, end-to-end replacement.
• Strong communication and problem-solving skills, with the ability to work effectively across cross-functional teams such as Analytics, Web, and Demand Generation.
• Hands-on experience with intent data and signal-based / ABM go-to-market motions.

Responsibilities

• Translate GTM strategy and campaign requests into scoped, buildable technical requirements, and troubleshoot issues as they arise.
• Design and maintain multi-step Clay tables and workflows for lead and account enrichment, waterfall data sourcing, intent signals, scoring, and list building.
• Build agents that trigger sales and marketing actions off of signals, such as funding events, hiring changes, tech stack changes, intent data, and Gong call insights.
• Build and maintain GTM workflows across PPC and ad platforms (LinkedIn, Demandbase Ads, Reddit, etc.), using Clay as an orchestration layer that moves accounts between platforms as they progress through funnel stages, optimizing spend and performance.
• Run and refine ABM motions against a defined target account list, including how those accounts are identified, scored, and targeted over time.
• Own the ongoing health of existing workflows: monitor and QA for data quality and deliverability, improve process efficiency, and maintain documentation and version control.
• Track outbound and sequence performance (reach, response, and pipeline influence) and use that data to iterate on scoring, targeting, and messaging logic.
• Evaluate new AI tools and enrichment providers, and pilot integrations that improve the speed or accuracy of existing workflows.

Skills

GTM engineering

Clay workflows

AI tooling

Salesforce/Marketo

APIs & scripting

JavaScript

Data quality mindset

Tools

Clay

Looker

Tableau

Gong

Job description

Marqeta is looking for a GTM Engineer to build and operate the systems that power our go-to-market motion. This is a hands-on, builder-first role centered on Clay, where you’ll architect enrichment, scoring, and signal pipelines, then extend them with AI tooling and connect them into Apollo, Marketo, Salesforce, Demandbase, Gong, and the rest of our marketing technology stack.

Sitting within Marketing Operations, you’ll work at the intersection of Marketing, Demand Generation, Sales, and RevOps turning GTM strategy into working infrastructure that helps our teams find, prioritize, and engage the right accounts faster, and continuously iterating on that infrastructure as our roadmap evolves. The ultimate goal is to find the most efficient and scalable methods for delivering pipeline to Marqeta.

We work Flexible First. This role can be performed remotely only in one of our National locations, which you can review here.

The Impact You'll Have

• Partner with Marketing Operations, Sales, Demand Gen, Analytics, and RevOps to translate GTM strategy and campaign requests into scoped, buildable technical requirements, and troubleshoot issues as they arise
• Design and maintain multi-step Clay tables and workflows for lead and account enrichment, waterfall data sourcing, intent signals, scoring, and list building
• Build agents that trigger sales and marketing actions off of signals, such as funding events, hiring changes, tech stack changes, intent data, and Gong call insights
• Build and maintain GTM workflows across PPC and ad platforms (LinkedIn, Demandbase Ads, Reddit, etc.), using Clay as an orchestration layer that moves accounts between platforms as they progress through funnel stages, optimizing spend and performance rather than treating enrichment and scoring as standalone steps
• Run and continuously refine ABM motions against a defined target account list, including how those accounts are identified, scored, and targeted over time
• Own the ongoing health of existing workflows: monitor and QA for data quality and deliverability, improve process efficiency, and maintain documentation and version control (naming conventions, change logs, table architecture notes)
• Track outbound and sequence performance (reach, response, and pipeline influence) and use that data to iterate on scoring, targeting, and messaging logic
• Evaluate new AI tools and enrichment providers, and pilot integrations that improve the speed or accuracy of existing workflows

Who You Are

• 4+ years of experience in a GTM Engineer, RevOps, Marketing Ops, or Growth Engineering role
• Hands-on experience building in Clay, including Audience builds, Clay Ads, enrichment providers, formulas, and multi-step/chained workflows
• Practical AI fluency: experience with LLMs, prompt engineering, and agent orchestration and evaluation loops, with a track record of shipping AI-powered workflows for enrichment, research, and personalization at scale
• Experience with CRM platforms such as Salesforce (or similar) and marketing automation platforms such as Marketo (or similar)
• Comfort with APIs, webhooks, and basic scripting or data transformation (JavaScript, Python, or JSON) to extend automations beyond native integrations
• Strong data hygiene instincts and a systems-thinking mindset, able to spot a manual, repetitive GTM process and design an automated, end-to-end replacement
• Strong communication and problem-solving skills, with the ability to work effectively across cross-functional teams such as Analytics, Web, and Demand Generation
• Hands-on experience with intent data and signal-based / ABM go-to-market motions

Nice-to-Haves

• Hands-on experience with sales/GTM tools such as Apollo, Demandbase, Gong, or Chilipiper
• Analytics or attribution tool experience (e.g., Looker, Tableau, or similar)
• Experience in fintech, payments, embedded finance, SaaS, or financial services
• Experience working in global markets (North America / Europe)

Compensation And Benefits

Marqeta calibrates pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:

• National: A baseline tier that applies to most of the geographic territory of the United States.
• Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
• Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.

Visit this page or consult with a recruiter to determine which tier would be applicable to you.

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this full-time position is:

• National: $108,200 - $135,200

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta currently offers

• Multiple health insurance options
• Flexible time off - take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support and generous parental leave base salary top-up
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual 'development dollars' to support our people growth and development

About Marqeta

Marqeta is on a mission to change the way money moves. We're one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affi n, Instacart, Doordash, Uber, Walmart, etc). You don't need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta's Values

• Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.
• Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.
• Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.
• Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.
• Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.

Equal Employment Opportunity, Accommodations and Privacy

Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.

Marqeta cares about your privacy. Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.

To keep our interview process fair and consistent, we ask that all candidates join video interviews with their camera on.

Notice on Use of AI in Recruitment

We may use artificial intelligence (AI) tools in our recruitment processing consistent with the requirements of applicable laws. For more information, review our AI notice here.