GTM & Enablement Program Manager

Snowflake; Menlo Park (CA); On-site; USD 133,000 - 174,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Paid holidays

Job summary

Snowflake is seeking an Enablement & Go-to-Market Program Manager to build, scale, and improve onboarding and enablement programs for the GTM organization.

You will own the operational backbone of our enablement strategy, coordinating with Sales Leadership, Product Marketing, and Sales Operations to ensure consistent onboarding, measure program impact, and drive seller productivity across teams.

Qualifications

• 3+ years of experience in Sales Program/Project Management, Sales Enablement, Revenue Enablement, or Go-to-Market Operations.
• Experience managing cross-functional programs from planning through execution.
• Experience supporting enterprise software or SaaS sales organizations.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent verbal and written communication skills with confidence interacting across all levels of the organization.

Responsibilities

• Own the operational execution of Go-to-Market onboarding and enablement programs from planning through delivery.
• Manage quarterly onboarding schedules, boot camps, and learning calendars across the GTM organization.
• Coordinate cross-functional subject matter experts to deliver onboarding sessions and enablement initiatives.
• Develop and maintain program plans, timelines, agendas, documentation, and operational playbooks.
• Ensure enablement materials, learning paths, and content libraries remain organized, current, and accessible.
• Coordinate logistics for onboarding events, including communications, scheduling, travel, and participant readiness.
• Partner with GTM leadership to identify onboarding priorities and continuously improve learning experiences.
• Establish feedback loops with managers and new hires to identify knowledge gaps and recommend program enhancements.
• Track onboarding effectiveness through KPIs, readiness milestones, and 30/60/90-day success metrics.
• Present program outcomes, recommendations, and updates to leadership.
• Manage multiple initiatives simultaneously while maintaining high standards for execution and stakeholder communication.
• Drive consistency, scalability, and operational excellence across enablement programs.
• Identify opportunities to improve processes and reduce friction, increasing program effectiveness.

Skills

Sales Enablement

Go-to-Market

Program Management

Cross-Functional Collaboration

Data-driven

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

About The Role

Observe, now part of Snowflake, is looking for an Enablement & Go-to-Market Program Manager to build, scale, and continuously improve the programs that enable our Go-to-Market organization to succeed.

This is a highly cross-functional program management role focused on designing and operating onboarding and enablement programs—not delivering sales training or coaching. You'll own the operational backbone of our enablement strategy, ensuring every new hire has a consistent, high-quality onboarding experience while driving continuous learning programs that support long-term seller productivity. Reporting to the Head of Revenue Operations, you will partner closely with Sales Leadership, Product Marketing, Sales Operations, and subject matter experts to coordinate onboarding boot camps, manage enablement programs, maintain learning assets, and measure program effectiveness. You'll serve as the connective tissue across teams—bringing structure, organization, and operational excellence to every enablement initiative. Success in this role requires exceptional program management skills, strong executive communication, and a deep understanding of enterprise software sales. The ideal candidate enjoys building scalable processes, influencing without authority, coordinating multiple stakeholders, and using data and feedback to continuously improve programs.

Responsibilities

• Own the operational execution of Go-to-Market onboarding and enablement programs from planning through delivery.
• Manage quarterly onboarding schedules, boot camps, and learning calendars across the GTM organization.
• Coordinate cross-functional subject matter experts to deliver onboarding sessions and enablement initiatives.
• Develop and maintain program plans, timelines, agendas, documentation, and operational playbooks.
• Ensure enablement materials, learning paths, and content libraries remain organized, current, and accessible.
• Coordinate logistics for onboarding events, including communications, scheduling, travel, and participant readiness.
• Partner with GTM leadership to identify onboarding priorities and continuously improve learning experiences.
• Establish feedback loops with managers and new hires to identify knowledge gaps and recommend program enhancements.
• Track onboarding effectiveness through key performance indicators, readiness milestones, and 30/60/90-day success metrics.
• Present program outcomes, recommendations, and operational updates to leadership.
• Manage multiple initiatives simultaneously while maintaining high standards for execution and stakeholder communication.
• Drive consistency, scalability, and operational excellence across enablement programs.
• Identify opportunities to improve processes, reduce operational friction, and increase program effectiveness.
• Build strong partnerships across Sales, Product Marketing, Sales Operations, Customer Success, and other GTM functions.

Basic Qualifications

• 3+ years of experience in Sales Program/Project Management, Sales Enablement, Revenue Enablement, or Go-to-Market Operations.
• Experience managing cross-functional programs from planning through execution.
• Experience supporting enterprise software or SaaS sales organizations.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Excellent verbal and written communication skills with confidence interacting across all levels of the organization.
• Experience coordinating multiple stakeholders and driving projects forward without direct authority.
• Demonstrated ability to use data, metrics, and feedback to improve programs and business outcomes.
• Familiarity with modern enterprise sales methodologies such as MEDDIC/MEDDPICC or Challenger.

Preferred Qualifications

• Experience in Sales Enablement, Customer Enablement, Learning & Development, or Revenue Enablement.
• Former Account Executive or Sales Engineer who transitioned into program management or enablement.
• Experience supporting onboarding programs within a high-growth SaaS organization.
• Experience managing learning content libraries, onboarding curricula, or enablement platforms.
• Knowledge of enterprise sales processes and go-to-market motions.
• Strong presentation, facilitation, and stakeholder management skills.
• Creative problem-solving mindset with a passion for continuous improvement.
• Experience working in fast-paced, high-growth technology companies.

What Makes You Successful

• You are an exceptional program manager who thrives on organization and execution.
• You naturally bring structure to complex, cross-functional initiatives.
• You build strong relationships and communicate effectively with a wide range of stakeholders.
• You are proactive, resourceful, and comfortable navigating ambiguity.
• You think strategically while executing flawlessly on operational details.
• You are energized by creating exceptional onboarding experiences and scalable enablement programs.
• You enjoy measuring outcomes, gathering feedback, and continuously improving how work gets done.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $133,000 - $174,300.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.