GrowthLoop Consultant / Senior GrowthLoop Consultant

TechDigital Group; Irving (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

TechDigital Group seeks a GrowthLoop Consultant to design, implement, and operate customer engagement and marketing automation using GrowthLoop. You will lead end-to-end implementations, configure segmentation and activation workflows, and integrate with cloud data platforms such as BigQuery.

The role requires strong SQL skills, experience with composable CDP architectures, and collaboration with marketing, analytics, and technology teams to optimize campaigns and measurement across channels.

Qualifications

• Experience designing, implementing, and operating GrowthLoop solutions.
• Led end-to-end GrowthLoop implementations across modules.
• Strong SQL and cloud data warehouse experience.

Responsibilities

• Lead end-to-end GrowthLoop implementation and configuration.
• Design composable CDP solutions using GrowthLoop and cloud platforms.
• Configure segmentation, audience creation, identity resolution, and journey orchestration.
• Enable omnichannel activation across email, paid media, SMS, web personalization.
• Define measurement frameworks and dashboards.
• Collaborate with marketing, analytics, and technology teams.

Skills

GrowthLoop

Composable CDP

Audience management

Campaign orchestration

Customer journey activation

Experimentation

Measurement

SQL

Cloud data warehouses

Tools

BigQuery

Dataform

GMP integrations

Google Spanner

Job description

Role Overview

We are seeking a highly skilled GrowthLoop Consultant with hands‑on experience in designing, implementing, and operating customer engagement, activation, and marketing automation solutions using the GrowthLoop platform. The ideal candidate will possess strong expertise in composable CDP architectures, audience management, campaign orchestration, customer journey activation, experimentation, and measurement.

The candidate must have 3-5 years of GrowthLoop experience and should have successfully led at least one end‑to‑end GrowthLoop implementation covering all major platform modules, or multiple implementations that collectively demonstrate experience across the full GrowthLoop capability suite.

Experience within the Google Cloud ecosystem, particularly BigQuery, is required, with Google Spanner experience considered a strong advantage.

Key Responsibilities

GrowthLoop Solution Design & Implementation

• Lead end‑to‑end implementation and configuration of the GrowthLoop platform.
• Design and implement composable CDP solutions leveraging GrowthLoop and cloud‑native data platforms.
• Configure customer segmentation, audience creation, identity resolution, activation workflows, and journey orchestration.
• Implement omnichannel activation use cases across email, paid media, SMS, web personalization, and other marketing channels.
• Design audience lifecycle management processes including audience creation, refresh, suppression, and governance.

Data & Integration

• Integrate GrowthLoop with customer data platforms, data warehouses, marketing platforms, CRM systems, and activation channels.
• Build and optimize audience pipelines leveraging BigQuery and other cloud‑native technologies.
• Partner with data engineering teams to design scalable customer data models supporting personalization and activation.
• Ensure data quality, privacy compliance, and governance across marketing data ecosystems.

Campaign Orchestration & Activation

• Configure and operationalize customer journeys, activation workflows, and targeting strategies.
• Implement real‑time and batch audience activation use cases.
• Enable campaign execution across multiple destination platforms.
• Support A/B testing, experimentation, and optimization initiatives.

Analytics & Measurement

• Define campaign measurement frameworks and attribution approaches.
• Build activation performance dashboards and KPI reporting.
• Analyze customer engagement metrics and recommend optimization opportunities.
• Support marketing and business stakeholders with audience and campaign insights.

Stakeholder Management

• Work closely with marketing, customer experience, analytics, and technology teams.
• Conduct workshops, solution design sessions, and business requirement gathering activities.
• Translate business objectives into GrowthLoop platform capabilities.
• Provide production support, user enablement, and best‑practice guidance.

Required Experience - Mandatory

• Successfully delivered: At least one complete GrowthLoop implementation covering all major modules, [OR] Multiple implementations collectively covering all GrowthLoop capabilities.
• Experience working in composable CDP or modern marketing technology environments.
• Strong SQL skills and hands‑on experience with cloud data warehouses.

Google Ecosystem Experience (Preferred)

• Strong experience with: Google BigQuery
• Dataform
• Google Marketing Platform (GMP) integrations
• Experience with Google Spanner is a significant advantage.