Growth product manager ecommerce marketplace

InPost; United States; Remote; USD 46,000 - 77,000; Full time

Benefits offered by this job

Remote в Польше

Гибкий график

B2B контракт

Job summary

InPost ищет менеджера по продукту роста, который возьмёт на себя часть покупательскую на нашей торговой площадке: привлечение, активацию и удержание клиентов. Мы ориентируемся на Европу; задача — закрыть разрыв между пользователями и покупкой через эффективное коммуникативное меню USP, onboarding и повторные покупки.

Кандидат будет отвечать за воронку покупателя, работать с командами маркетинга и коммерции, анализировать данные и принимать решения на основе цифр, тестировать гипотезы и доводить

Qualifications

• 3+ года в управлении продуктом, желательно в росте, маркетплейсе или электронной коммерции.
• Опыт проведения экспериментов: как вы оценивали тест, что делали с неопределённым результатом и гипотезу, оказавшуюся неверной.
• Свободное владение русским и английским языками. Факторы анализа воронки и самостоятельный расчёт цифр.

Responsibilities

• Владение активацией, конверсией и удержанием на воронке покупателей, включая цели.
• Ведение пайплайна экспериментов: гипотеза, оценка, тест, анализ, внедрение или отклонение.
• Сотрудничество с отделами маркетинга и коммерции по Demand Generation и механикам предложений.
• Учет trade-off между стимулами покупателя и экономикой продавца, формирование обоснованных дорожных карт.

Job description

Описание:

We're hiring a growth Product Manager to own the buyer side of InPost's ecommerce marketplace – acquisition, activation, retention. Millions of people in Europe already receive parcels through InPost. Far fewer of them start their shopping with us. Closing that gap is the job. You'll own the buyer funnel end to end: how we communicate the USP, how first-time buyers get onboarded, what makes them come back for a second order, and where they drop off in between.

Задачи:

Own activation, conversion and retention metrics for the buyer funnel including the targets. Run experimentation as a pipeline: hypothesis, sizing, test, analysis, rollout or kill. Weekly cadence, not quarterly. Hunt friction across USP communication, awareness, activation, engagement, discovery and onboarding and remove it. Turn funnel analysis into roadmap bets, and build the case for the expensive ones with evidence. Work directly with marketing and commercial teams on demand generation and offer mechanics. Balance buyer incentives against seller economics, and be explicit about the trade-off you're making. Ship, measure, and say out loud when something didn't work.

Требования:

3+ years in product management, ideally growth, marketplace or ecommerce. Real experience running experiments - you can explain how you sized a test, what you did about an inconclusive result, and a hypothesis of yours that turned out to be wrong. Fluency in funnel analytics. You pull your own numbers and don't outsource your judgement to a dashboard. A working model of two-sided marketplace dynamics. Bias toward shipping and measuring over perfecting. Experience where growth work is close to commercial operations, not just to marketing. Ability to hold a position with stakeholders when the data supports it. Polish and English, fluent.

Условия:

A funnel with millions of users at the top of it and clear room to improve. Ownership of metrics, budget-relevant decisions and the roadmap for your area. Engineering, design and analytics partners you work with directly, not through a queue. Access to challenging projects and innovative technologies. B2B contract, remote within Poland, flexible hours.