Growth PM: AI-First Onboarding & Activation Leader

Homebase; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Health insurance

Dental & vision

Flexible time off

AI tools access

Parental leave

Work From Anywhere Month

Meal provisions

Job summary

Homebase is seeking a Senior Product Manager, Growth to own and scale our customers’ first 30 days. You’ll drive onboarding strategy, activation, and early engagement for business owners and their employees, with an AI-first, data-rich approach.

This high-visibility role requires balancing strategy and execution, leading cross‑functional teams with Engineering, Design, Marketing, and GTM, and shipping impactful AI features validated by rigorous evaluation.

Qualifications

• 8+ years in product management, esp. PLG/growth onboarding at a B2B SaaS
• Ownership of full PLG funnel: signup, onboarding, activation, freemium -> paid
• Deep familiarity with freemium models and self-serve funnels
• Hands-on with behavioral analytics tools and funnel reporting
• Proven experimentation chops: design and ship A/B tests with significance
• Strong stakeholder management; collaborates with Eng/Design/Marketing/GTMs
• Data-driven decision maker and story-teller with funnel analytics

Responsibilities

• Own end‑to‑end first 30‑day customer experience and onboarding roadmap
• Drive signup‑to‑activation conversion across the funnel
• Design and optimize self‑serve onboarding, guidance, tours, and tooltips
• Own growth metrics like activation rate, CAC, and trial‑to‑paid conversion
• Lead high‑velocity experimentation with A/B tests and analytics
• Define AI‑first onboarding strategy and ship AI features with validation
• Collaborate with Engineering, Design, Marketing, Sales, and GTM to align growth efforts
• Partner with Marketing on lifecycle messaging and in‑product nudges
• Move users from free to paid through product experience, not just sales

Skills

PLG growth

Onboarding

Activation

A/B testing

Behavioral analytics

Cross-functional influence

Data-driven decisions

Tools

Amplitude

Mixpanel

Job description

Homebase is seeking a Senior Product Manager, Growth to own and scale our customers’ first 30 days. You’ll drive onboarding strategy, activation, and early engagement for business owners and their employees, with an AI-first, data-rich approach.

This high-visibility role requires balancing strategy and execution, leading cross‑functional teams with Engineering, Design, Marketing, and GTM, and shipping impactful AI features validated by rigorous evaluation.