Growth-Oriented Marketing Data Analyst

Independence Pet Group; New York (NY); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Comprehensive full medical, dental and vision Insurance

12 weeks of 100% paid Parental Leave

Retirement savings plan

Employee Assistance Program (EAP)

Job summary

A leading pet insurance provider is seeking a Marketing Data Analyst in New York City. The ideal candidate will build reporting and dashboards to facilitate data-driven decision-making and improve customer engagement. With over 3 years of experience in data analysis, familiarity with Google Analytics and other analytical tools, and strong organizational and communication skills, you will collaborate with various teams to enhance marketing performance and revenue growth. This role comes with comprehensive benefits, including healthcare and flexible spending accounts.

Qualifications

• 3+ years of work experience in marketing research, statistical or data analysis.
• Experience in the insurance industry is highly desirable.
• Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred.

Responsibilities

• Develop, automate, and maintain dashboards for performance metrics.
• Analyze marketing, website, and sales performance.
• Collaborate to assess campaign performance and drive revenue growth.

Skills

Advanced MS Excel

Google Analytics

Analytical skills

Organizational skills

Communication skills

Education

Bachelor’s degree in marketing, business, statistics/analytics or related field

Tools

Google Analytics (GA4)

Power BI

Looker Studio

Snowflake

Excel

Job description

A leading pet insurance provider is seeking a Marketing Data Analyst in New York City. The ideal candidate will build reporting and dashboards to facilitate data-driven decision-making and improve customer engagement. With over 3 years of experience in data analysis, familiarity with Google Analytics and other analytical tools, and strong organizational and communication skills, you will collaborate with various teams to enhance marketing performance and revenue growth. This role comes with comprehensive benefits, including healthcare and flexible spending accounts.