Growth-Oriented Digital Marketing & Communications Specialist

Kenan Advantage Group; North Canton (OH); On-site; USD 52,000 - 75,000; Full time

Job summary

Kenan Advantage Group in North Canton, OH is seeking a Digital Marketing & Communications Specialist to drive recruitment, business development and corporate communications through strategic digital initiatives.

You will create engaging content, manage social media, analyze campaigns, monitor brand reputation, and partner with Recruiting, Sales and external agencies to optimize marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field.
• 2–5 years of digital marketing, communications, social media, recruitment marketing, or related experience.
• Experience creating business-focused social media content and campaigns.
• Strong writing, editing, proofreading, and content development skills.
• Experience creating digital graphics using Canva.
• Working knowledge of SEO and digital marketing best practices.
• Ability to interpret marketing analytics and translate data into recommendations.
• Strong organizational, project management, and collaboration skills.

Responsibilities

• Support and optimize digital marketing campaigns across recruiting and business development channels, including paid search, social media, display advertising, job boards, and email marketing.
• Analyze campaign performance, audience behavior, and market trends to identify opportunities that improve engagement, conversions, hiring outcomes, and ROI.
• Create and manage compelling digital content, including social media posts, graphics, videos, employee stories, testimonials, blogs, and other brand-building communications.
• Manage corporate and recruiting social media channels with a consistent content calendar and audience engagement.
• Monitor online conversations and escalate concerns when appropriate.
• Support employer branding, employee advocacy, and corporate storytelling.
• Assist with website content, SEO, lead generation, and CRM-based marketing initiatives.
• Produce dashboards, reports, and actionable insights that inform marketing and recruiting strategies.
• Ensure brand consistency and messaging standards across all digital channels.

Skills

Digital marketing

Social media marketing

Content creation

Writing & editing

Marketing analytics

SEO basics

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or related field

Tools

Canva

Google Analytics GA4

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Salesforce CRM

Email marketing platforms

Job description

Kenan Advantage Group in North Canton, OH is seeking a Digital Marketing & Communications Specialist to drive recruitment, business development and corporate communications through strategic digital initiatives.

You will create engaging content, manage social media, analyze campaigns, monitor brand reputation, and partner with Recruiting, Sales and external agencies to optimize marketing effectiveness.