Growth Marketing Tech Lead

Mercury; United States; Remote; USD 158,000 - 198,000; Full time

Job summary

Mercury is hiring a Marketing Technology Lead who will own the connections behind our Growth Marketing work, focusing on reliable signals, current audiences, and tooling that speeds experimentation. You'll partner with Data, Growth Engineering, and Web teams to ensure seamless marketing tech operations.

You’ll drive GA4 administration, data-automation, and cross‑platform integrations, while maintaining a robust, scalable marketing tech stack in a fast‑growing fintech environment.

Qualifications

• Demonstrated ability to own marketing tech or related systems end-to-end.
• Strong SQL and data handling experience, plus API/webhook integrations.
• Hands-on GA4 administration and advertising-conversion integrations.
• Experience monitoring systems post-launch and diagnosing failures.
• Clear communication, translating marketer goals into technical specs.

Responsibilities

• Own the marketing technology roadmap with Growth Marketing leaders to improve data reliability and experimentation.
• Build and maintain marketing data pipelines using Segment and Polytomic; expose attributes and signals for marketing tools.
• Administer GA4, configure events, dimensions, connections, and reporting.
• Develop and maintain marketing tracking and ad-conversion integrations, including cross-domain tracking.
• Collaborate with Data to align measurement definitions across platforms (GA4, Rockerbox).
• Build, test, deploy, and maintain integrations and automations via APIs and code.
• Maintain website forms, marketing tags, and experimentation tooling with SEO input.
• Monitor integrations, identify failures, and implement testing, alerts, and recovery practices.
• Maintain configuration and documentation to empower teammates.

Skills

SQL

APIs

Data pipelines

GA4

Analytics

Tools

Snowflake

Segment

Polytomic

Customer.io

Salesforce

Dato

GA4

Rockerbox

Job description

Mercury is hiring a Marketing Technology Lead who will own the connections behind our Growth Marketing work, focusing on reliable signals, current audiences, and tooling that speeds experimentation. You'll partner with Data, Growth Engineering, and Web teams to ensure seamless marketing tech operations.

You’ll drive GA4 administration, data-automation, and cross‑platform integrations, while maintaining a robust, scalable marketing tech stack in a fast‑growing fintech environment.