Growth Marketing Specialist, Influencer Partnerships

National Geographic; Boston (MA); On-site; USD 90,000 - 112,000; Full time

Job summary

DraftKings is seeking a Growth Marketing Specialist, Influencer Partnerships, to drive influencer marketing across our iGaming and Lottery businesses. You will lead full-funnel creator campaigns from planning to activation, partnering with Brand, Creative, Analytics, Legal, Compliance, and agencies to hit growth goals.

You will also identify emerging creators, optimize workflows with data-driven insights, and manage budgets to improve future investments in a fast-moving, regulated environment.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing or analytics; 5+ years influencer marketing.
• Proven ability to plan and execute large-scale creator campaigns across platforms.
• Experience managing large marketing budgets and measuring performance.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Lead the strategy and execution of influencer marketing programs for iGaming and Lottery, connecting creator partnerships to broader growth objectives.
• Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis.
• Develop full-funnel creator programs to build awareness, engagement, consideration, and customer acquisition.
• Collaborate with Brand, Creative, Analytics, Legal, Compliance, and external agencies to align stakeholders.
• Manage campaign budgets and performance tracking, using data to optimize investments.
• Partner with Analytics to measure effectiveness and translate results into actionable recommendations.
• Identify emerging creators and platform trends to unlock new opportunities.
• Improve workflows through processes, automation, and emerging technologies.

Skills

Influencer marketing

Marketing operations

Budget management

Data analysis

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree or equivalent professional experience in Marketing/Analytics

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours As a Growth Marketing Specialist, Influencer Partnerships, you’ll help drive strategic growth across our creator marketing initiatives, with a focus on the iGaming and Lottery businesses.

You’ll shape and execute full-funnel campaigns that connect creators with audiences in authentic ways while driving awareness, engagement, and customer acquisition. Partnering across Marketing, Creative, Analytics, Legal, Compliance, and external agencies, you’ll turn business priorities and performance insights into impactful creator programs.

You’ll also help evolve how we approach influencer marketing by identifying emerging trends, improving campaign processes, and testing new ways to reach and engage audiences.

What you’ll do

• Lead the strategy and execution of influencer marketing programs for our iGaming and Lottery businesses, connecting creator partnerships to broader growth objectives.
• Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis, ensuring programs deliver against business goals.
• Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition.
• Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch.
• Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions.
• Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders.
• Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for our influencer marketing strategy.
• Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution.

What you’ll bring

• A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience, with at least 5 years of experience in influencer marketing, marketing operations, or a related discipline.
• Proven experience developing and executing large-scale, full-funnel creator campaigns, with a deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends to drive measurable business outcomes.
• Experience managing significant marketing budgets, analyzing campaign performance, and using data to optimize investments and inform future strategy.
• Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables.
• A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment; experience working in a regulated industry is a plus.
• Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable.

Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.