Growth Marketing Specialist

MFS Investments; Boston (MA); On-site; USD 90,000 - 112,000; Full time

Job summary

DraftKings, a publicly traded technology company headquartered in Boston, seeks a Growth Marketing Specialist. You will design and execute multi-channel campaigns across DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, and Creative teams to drive engagement and growth.

You will analyze performance and customer data to inform decisions, develop briefs, and align initiatives with business objectives in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years in growth, brand, or integrated marketing, preferably in consumer tech or entertainment.
• Strong understanding of full-funnel marketing and multi-channel campaigns.
• Experience analyzing marketing performance and customer data to uncover trends and opportunities.
• Excellent communication and presentation skills with cross-functional collaboration.
• Strong organizational and project management skills in a fast-paced environment.
• Proactive, solutions-oriented mindset with sports and marketing innovation interest.
• Customer-focused approach to creating engaging marketing experiences.

Responsibilities

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions.
• Collaborate with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Align marketing initiatives with business objectives and ensure cohesive messaging across channels.
• Analyze customer insights, campaign performance, and metrics to inform strategies and optimizations.
• Create marketing and creative briefs guiding messaging, direction, and execution.
• Define campaign objectives, KPIs, and measurement frameworks to track results.
• Coordinate cross-functional kickoffs and maintain stakeholder communications.
• Identify opportunities to improve workflows and campaign efficiency.

Skills

Growth marketing

Brand marketing

Integrated marketing

Campaign analysis

Cross-functional teamwork

Project management

Sports enthusiast

Education

Bachelor's degree in Marketing/related field

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Growth Marketing Specialist, you’ll develop and execute high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. You’ll help bring key sporting moments to life through integrated, full-funnel campaigns that connect customers with our offerings across the DraftKings platform. Working closely with cross-functional teams, you’ll turn business objectives and customer insights into coordinated marketing initiatives that deliver measurable results. Your work will help strengthen our growth marketing efforts and identify new opportunities to engage customers.

What you’ll do as a Growth Marketing Specialist

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
• Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
• Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
• Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
• Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.

What you’ll bring

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in growth, brand, or integrated marketing, preferably within a consumer-facing technology or entertainment company.
• A strong understanding of full-funnel marketing, with experience developing, executing, and optimizing campaigns across multiple channels.
• Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
• Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams.
• Excellent organizational and project management skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
• A proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement.
• A strong curiosity about consumer behavior and a customer-focused approach to developing relevant, engaging marketing experiences.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.