Growth Marketing Specialist: End-to-End Channel Experiments

MaintainX; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

MaintainX is a mobile-first platform for industrial and frontline teams, helping organizations cut downtime and run operations smarter. The Growth Marketing team experiments with new channels, manages the test budget and scales what works, while core paid search is handled by a separate team.

In this role you will run growth channels and new experiments to generate pipeline for MaintainX and build the future core marketing investments, then take full ownership of certain channels.

Qualifications

• Hands-on experience managing performance campaigns and budgets across paid social, programmatic advertising, content syndication or similar demand channels.
• Experience co-managing $250K to $500K+ in annual performance marketing spend.
• A proven track record of structuring rigorous tests, measuring impact and formulating clear recommendations.
• Experience in B2B growth or performance marketing, ideally in SaaS.
• Comfort with analytics tools and a CRM (Salesforce, HubSpot, Google Analytics, Tableau) to draw insights and act on them.
• Practical experience with AI tools in campaign or creative workflows.

Responsibilities

• Design and run structured tests across paid social, streaming audio, direct mail, programmatic advertising and other emerging channels to find channels that can be deployed at a CAC target.
• Manage a growing test budget by reallocating spend toward what performs in order to improve efficiency, and take full responsibility for one or two channels within 6 to 12 months.
• Analyze quantitative and qualitative data to decide which experiments to deploy, adjust or stop, and present these recommendations to marketing and sales leaders.
• Use AI tools for creative testing, automation and optimization to increase testing velocity, while keeping human judgment for the decisions that matter.
• Build the testing frameworks and documentation that make each experiment faster to launch and each result easy to reuse.

Skills

Paid social management and budgets

Programmatic advertising

Demand channel testing

B2B growth marketing (SaaS)

Analytics tools & CRM (Salesforce, Hub

AI tools in campaigns

Tools

Salesforce

HubSpot

Google Analytics

Tableau

Job description

MaintainX is a mobile-first platform for industrial and frontline teams, helping organizations cut downtime and run operations smarter. The Growth Marketing team experiments with new channels, manages the test budget and scales what works, while core paid search is handled by a separate team.

In this role you will run growth channels and new experiments to generate pipeline for MaintainX and build the future core marketing investments, then take full ownership of certain channels.