Growth Marketing Specialist

ReversingLabs; United States; Remote; USD 108,000 - 118,000; Full time

Benefits offered by this job

Remote work stipend

Flexible PTO

Competitive compensation

Job summary

ReversingLabs is seeking a Growth Marketing Specialist to drive demand generation and audience engagement from a remote base in the USA. You will own paid media, nurture programs, landing page optimization, and analytics to accelerate pipeline and product-led growth.

You will partner with Content, Product Marketing, Design, and Operations to scale campaigns, experiment with AI-driven workflows, and ensure precise tracking and reporting.

Qualifications

• 2–4 years of experience in B2B digital marketing or growth marketing.
• Hands-on experience with Google Ads and LinkedIn Campaign Manager.
• Experience deploying email campaigns and editing landing pages in a CMS.
• Strong analytic skills with GA4, campaign tracking and reporting.
• Experience using AI tools to improve workflows.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads and LinkedIn Campaign Manager in support of demand generation and ABM.
• Build, deploy, and optimize multichannel email campaigns, newsletters, events invites, lead nurture, and lifecycle workflows.
• Create and update campaign landing pages in our CMS; run CRO experiments on headlines, forms, and layouts; ensure mobile responsiveness and tracking.
• Apply SEO fundamentals to campaigns, landing pages, and content; contribute to GEO development for search visibility.
• Track and report performance across paid media, email, web, and demand programs; maintain dashboards and attribution.
• Use generative AI, AI agents, and no-code automation to speed up research, copy, and QA; document workflows.

Skills

Paid media

Digital campaigns

Campaign optimization

A/B testing

Data analysis

Tools

Google Ads

LinkedIn Campaign Manager

GA4

Ahrefs

Job description

Why This Role, Why Now

Enterprise security buyers and developers now find, evaluate, and choose software across paid, organic, and AI-powered channels, and the teams that win are the ones that can test, learn, and adapt fastest. ReversingLabs is scaling its digital marketing and demand generation programs, and we're building a modern, AI-enabled growth marketing engine to do it. This role sits right at the center of that effort.

Is This You?

You're a builder and problem-solver who enjoys turning marketing ideas into measurable results. You're as comfortable launching a paid campaign, building a nurture sequence, or updating a landing page as you are digging into the data to see what's working, and you see AI as a way to transform how marketing gets done, not just a shortcut for writing copy.

You'll help attract, engage, and convert the enterprise cybersecurity buyers and developers who fuel ReversingLabs' pipeline, while finding smarter, faster ways for the whole team to execute.

At a Glance

• Role - Growth Marketing Specialist
• Team - Marketing
• Location - Remote, USA
• Compensation - $108,000 - $118,000 base + commission + equity
• Experience - 2 - 4 years
• Travel - none

What You’ll Own

• Paid media & digital campaigns Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms in support of demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing (ABM). You'll own audience research, keywords, targeting, ad copy, landing page alignment, budget pacing, and A/B testing across creative, messaging, audiences, bidding, and conversion paths
• Demand generation & email Build, deploy, and optimize multichannel programs and email campaigns, including newsletters, content promotion, event invitations, lead nurture, lifecycle, and re‑engagement workflows, for enterprise security buyers, technical practitioners, and developers. You'll test subject lines, messaging, and CTAs, and support product‑led growth (PLG) programs that drive community adoption, product registrations, and user engagement
• Landing pages & conversion optimization Build and maintain campaign landing pages and lightweight website updates in our CMS, using basic HTML and CSS where needed. Run conversion rate optimization (CRO) experiments on headlines, messaging, forms, and layouts, document hypotheses and results, and make sure every page is mobile‑responsive, properly tracked, and aligned with campaign goals
• SEO, GEO & discoverability Apply SEO fundamentals to campaigns, landing pages, and web content, and contribute to generative engine optimization (GEO) so ReversingLabs shows up in both traditional search and AI‑generated answers. Use Google Search Console, Ahrefs, and GA4 to spot search trends, content opportunities, and performance gaps
• Analytics, reporting & experimentation Track and report performance across paid media, email, web, and demand generation programs, including CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution. Maintain and automate dashboards, support UTM tracking, attribution, and conversion event setup, and turn data into prioritized recommendations judged on lead quality and pipeline, not just volume
• AI‑enabled workflows & automation Use generative AI, AI agents, and no‑code automation to speed up research, copy and creative iteration, audience analysis, reporting, data preparation, and campaign QA. Build reusable prompts and workflows, validate AI output for accuracy, brand consistency, and compliance with our data security and privacy requirements, and measure the gains in speed, quality, and performance
• Cross‑functional collaboration Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams to deliver integrated campaigns, resolve tracking issues, and support effective lead routing, qualification, and follow‑up
• Scaling what works Document successful AI workflows and automations, share best practices with teammates, and help drive AI adoption across the marketing organization
• Other duties as assigned

What Success Looks Like In Year One

• Campaigns across paid media, email, and landing pages launch accurately, on schedule, and with proper tracking, and are executed consistently and efficiently
• Digital programs contribute to growth in qualified leads and pipeline, with ongoing optimization and experimentation improving conversion efficiency, lead quality, acquisition costs, and landing page and email performance
• Reporting is accurate, timely, and actionable, and your insights lead to meaningful tests and recommendations tied to business outcomes rather than vanity metrics
• AI‑enabled workflows and automations deliver measurable productivity and quality gains, reduce repetitive work, and are documented so others can reuse them
• Demand Generation, Marketing Operations, Content, and Product Marketing count on you for reliable campaign support and efficient execution

What We're Looking For

Here’s what actually matters

Must Haves

• 2-4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution
• Hands‑on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager
• Experience executing email campaigns in a marketing automation platform, and creating or modifying landing pages in a website CMS
• Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels
• Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, and familiarity with GA4, campaign tracking, and performance measurement
• Practical experience using AI tools professionally, including writing effective prompts and evaluating AI output for quality and accuracy, with specific examples of how AI improved a workflow, process, or outcome
• Strong organization and attention to detail, the ability to manage multiple campaigns at once, and excellent written communication, collaboration, and problem‑solving skills
• AI‑Forward Mindset You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You're curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective

Nice to Haves

• Experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing, especially engaging security professionals, technical enterprise buyers, or software developers
• Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
• Experience with Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, or similar analytics and SEO tools, plus an understanding of SEO, GEO, CRO, and landing page experimentation
• Basic HTML/CSS skills and experience working in a modern CMS
• Familiarity with account‑based marketing and product‑led growth strategies
• Experience with ChatGPT, Claude, or similar AI platforms for research, content development, automation, and data analysis
• Experience building lightweight automations with Zapier, Make, n8n, or similar, and basic scripting or API experience connecting marketing tools
• Familiarity with Canva, Figma, or similar tools for lightweight creative development

About ReversingLabs

ReversingLabs is the leader in software supply chain security, helping the world's most security‑conscious organizations detect and respond to threats hidden inside software. Our platform is trusted by Fortune 500 companies, government agencies, and security teams globally. We're a company that takes the work seriously and takes care of the people doing it.

• LinkedIn
• Our Technology

Benefits & Financial Health

We built our benefits around what actually matters to people, not just what looks good on a list.

Financial Security

• 401(k) with Traditional and Roth options
• Flexible Spending Accounts (Health & Dependent Care)

Health & Wellbeing

• ~90% employer‑covered medical premiums
• HRA to offset your medical deductible
• 100% employer‑paid dental, vision, disability & life insurance
• Pet insurance + Calm app membership

Work‑Life Balance

• Flexible PTO
• Quarterly Wellness Weekends - company‑wide 3‑day breaks built into the calendar
• Remote work stipend for internet & cell
• 8 paid volunteer hours annually

Growth & Culture

• Clear paths for advancement and internal mobility
• A collaborative, remote‑first environment where your work has real impact

Our Hiring Process

• Application Review - We review every application and aim to respond within 7 business days
• Recruiter Screen - A 30‑minute conversation to learn about you and share more about the role
• Hiring Manager Interview - A deeper dive into your experience and how you think
• Subsequent interviews with key members of leadership and the team
• Offer — We move quickly once we find the right person

Questions along the way? Reach out to Nicole Marquis at [e-mail].

Why ReversingLabs

• Inc. Best Workplace 2025
• Built In Best Place to Work 2025 & 2026
• 2026 Cybersecurity Excellence Award for Top Software Supply Chain Security Solution
• 2026 Gold Globee Award for The New Standard for Software Supply Chain Security
• 2026 Global InfoSec Award
• 2026 Fast Company's Best Workplaces for Innovators

We believe the best teams are built from diverse perspectives, backgrounds, and experiences. ReversingLabs is an equal opportunity employer and does not discriminate based on race, color, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected status.

For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship. ReversingLabs does not offer visa sponsorship at this time.