Growth Marketing Program Manager - SMB & Commercial

SHI International Corp.; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

SHI International Corp. seeks a Growth Marketing Program Manager to support SMB and Commercial business growth. The ideal candidate will partner with sales teams to execute campaigns that drive customer engagement and brand awareness while managing vendors and resources. This role offers an annual salary from $80,000 to $110,000, reflecting a commitment to employee growth and technological advancement.

Benefits

Health insurance

401K

Flexible spending

Continuous professional growth

Commitment to diversity

Qualifications

• 5 years of experience in a similar role.
• Experience in marketing preferred.

Responsibilities

• Define go-to-market objectives and develop a robust marketing plan.
• Manage execution of marketing tactics including email, telemarketing, and media.
• Report on campaign performance for ongoing strategy improvements.

Skills

Strategic Thinking

Detail-Oriented

Communication

Collaboration

Problem-Solving

Education

Bachelor's Degree

Tools

Marketing automation software

Job description

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About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.

Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 6,000 Of Them. If You Join Our Team, You’ll Enjoy

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.
  
  

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.

Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 6,000 Of Them. If You Join Our Team, You’ll Enjoy

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.
  
  

Job Summary

SHI is seeking a Manager of Growth Marketing Programs to support the SMB and Commercial business, which includes organizations from 250 - 1,000 employees headquartered in the US. This role will be critical to SHI’s growth goals of reaching $20B by 2025.

The Manager of Growth Marketing Programs will partner with sales and marketing to forge a closer working relationship between one of SHI’s strategic selling unit and the SHI marketing team. They will be accountable for delivering new business opportunities through orchestrated campaigns that improve customer experience, increase brand awareness, and drive measurable outcomes.

The primary success metrics for the Manager, Growth Marketing Programs will be supporting the expansion of customer share of wallet, including shifting strategic technology contracts through SHI and investing in new SHI portfolio solutions. An ideal candidate will have a deep understanding of sales processes and strategy and will understand the capabilities of marketing channels to drive valuable leads.

The Marketing Program Manager partners with sales to develop and execute marketing plans that align with business growth targets and go-to-market strategies. This role involves managing the execution of various marketing tactics, evaluating and selecting strategic vendors, and collaborating with internal teams to enhance campaign effectiveness. The manager is also responsible for reporting campaign performance, capturing insights for future strategies, and supporting the expansion of SHI's portfolio solutions.

Role Description

• Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that will drive predictable pipeline
• Accountable for ensuring all marketing plan tactics for the SMB and Commercial Business are executed with direct responsibility of email, telemarketing, sales communications, and reporting
• Responsible for vetting and evaluating partner marketing opportunities for sales, ensuring all investments and commitments expected of SMB/Commercial and ASG sellers aligns to the go-to-market plan
• Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services
• Partner with sales leadership, partner marketing and L&D to coordinate outbound prospecting sales plays with SHI partners
• Inform channel investment strategy, partnering with internal digital, events, content and campaign marketing teams to deliver an omnichannel demand generation plan
• Report on campaign performance and overall marketing impact regularly to internal stakeholders and partners
• Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging
• Manage and adhere to a defined revenue marketing budget, including MDF partner funding management
• Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy
• Partner with sales to define go-to-market objectives and develop a marketing plan supporting business growth targets.
• Manage execution of marketing tactics, including email, telemarketing, paid media, direct mail, and webinars.
• Evaluate, select, and manage strategic marketing vendors for outsourced marketing program execution.
• Collaborate with marketing peers on creative content development and event program execution.
• Coordinate outbound prospecting sales plays with SHI partners alongside sales leadership and L&D.
• Develop campaign briefs to inform and enable marketing and sales teams on go-to-market strategy.
• Vet and evaluate partner marketing opportunities ensuring alignment with the go-to-market plan.
• Report on campaign performance and marketing impact to internal stakeholders and partners.
• Capture insights and feedback to inform future campaign strategy and improve outcomes.
• Support expansion of customer wallet share and investment in new SHI portfolio solutions.
  
  

Behaviors and Competencies

• Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
• Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.
• Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
• Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.
• Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
• Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.
• Self-Development: Can actively seek feedback and use it constructively for personal growth.
• Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
• Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
• Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
• Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.
  
  

Skill Level Requirements

• Skilled in strategic planning and implementation. - Intermediate
• Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Intermediate
• Skilled in strategic planning and implementation. - Intermediate
• The ability to effectively utilize software and platforms that are commonly used in the industry to analyze market trends, forecast sales, and drive business growth. - Intermediate
  
  

Other Requirements

• Completed Bachelor's Degree
• 5 years of experience in a similar role
• Experience in marketing preferred
  
  

The estimated annual pay range for this position is $80,000 - $110,000 which includes a base and bonus compensation structure. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management and Information Technology

• Industries

  IT Services and IT Consulting

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