Growth Marketing Manager - UK & Benelux

LifeWorks; United States; Remote; USD 92,000 - 119,000; Full time

Benefits offered by this job

Competitive salary and benefits

Fully remote in the UK

Office collaboration near London for <

Job summary

TELUS Health is seeking a Growth Marketing Manager to drive demand generation and pipeline growth in the UK and Benelux. You will collaborate with Sales, Customer Success, and Product teams to execute region-specific strategies that generate MQLs and nurture them to SQLs and beyond.

You will work with a global marketing team on top-of-funnel awareness campaigns, ABM initiatives, events, and partner engagements, ensuring smooth lead handoff and measurable impact in a fully remote UK setting.

Qualifications

• Experience in B2B growth marketing or demand generation.
• Proven track record of pipeline-focused marketing campaigns (ABM, digital, events).
• Lead nurturing and conversion optimization expertise.
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce).

Responsibilities

• Develop and execute UK and Benelux growth marketing strategies to drive MQLs and pipeline.
• Own middle and lower-funnel marketing with nurture programs to move MQLs to SQLs.
• Design and optimize lead nurturing flows with email, content, and personalized outreach.
• Develop segmented marketing approaches for high-value prospects.
• Collaborate with sales to refine lead scoring and improve MQL-to-SQL conversion.
• Plan and optimize regional events and partner engagements to drive leads.
• Create multi-channel campaigns (paid media, content, email) aligned with priorities.
• Coordinate with global team for top-of-funnel awareness campaigns.
• Test and optimize campaigns for better conversion and pipeline contribution.

Skills

B2B growth marketing

demand generation

field marketing

ABM campaigns

Lead nurturing

HubSpot

Salesforce

Social media

Data-driven

Adaptability

Project management

UK market knowledge

Tools

HubSpot

Salesforce

Job description

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

Our Team and What We’ll Accomplish Together

We are looking for a Growth Marketing Manager to drive demand generation and pipeline growth in the UK and Benelux markets, and collaborate closely with Sales, Customer Success, and Product teams.

This role is focused on executing region-specific strategies to generate marketing-qualified leads (MQLs) and nurture them through the funnel to sales-qualified leads (SQLs) and beyond. You will play a key role in shaping and executing campaigns that accelerate pipeline velocity, leveraging events, broker and partner engagement, and targeted digital marketing tactics.

You’ll also collaborate with our global marketing team on top-of-funnel awareness campaigns (social media, paid media, content marketing), working with our regionally based ABM specialist and Revenue Growth Manager to ensure seamless lead handoff from acquisition to conversion.

What You’ll Do

Pipeline Growth & Lead Nurturing

• Develop and execute UK and Benelux-specific growth marketing strategies to drive MQLs and pipeline growth.
• Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns.
• Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates.
• Develop and implement a segmented marketing approach, identifying high-value prospect groups and tailoring engagement to their specific needs throughout the funnel.
• Collaborate with sales teams to refine lead scoring models and improve MQL-to-SQL conversion.

Regional Events & Partner Engagement

• Plan, execute, and optimize regional events, including industry conferences, partner engagements and hosted activation, to drive brand awareness and lead generation.
• Build and manage relationships with partners and key stakeholders, developing co-marketing initiatives that amplify reach and impact.
• Develop an integrated event marketing approach that ensures participation translates into measurable business impact and pipeline contribution

Campaign Execution & Collaboration

• Develop and execute multi-channel marketing campaigns, including paid media, content marketing, and email automation linked to business priorities
• Work closely with the global marketing team to align regional demand generation efforts with top-of-funnel awareness campaigns (e.g., social media, thought leadership content, and paid campaigns).
• Optimize campaigns to ensure seamless lead handoff from awareness to engagement and nurture.
• Make informed, data-driven decisions on campaign targeting, channel mix, messaging and investment, adjusting activity based on performance
• Continuously test and optimise campaigns to improve conversion and pipeline contribution.

What You Bring

• Proven experience in B2B growth marketing, demand generation, or field marketing, ideally within high growth organisations.
• Strong track record of executing pipeline-focused marketing campaigns, including ABM, digital, and event-based marketing.
• Experience in lead nurturing and conversion optimization, with a focus on moving MQLs through to SQLs.
• Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Experience collaborating on top-of-funnel awareness campaigns, especially across social media and digital channels.
• Data-driven mindset with the ability to analyse campaign performance and optimise lead progression. You think in business impact, not activity, and are willing to challenge what isn’t working based on results.
• Adaptable and pragmatic: You're comfortable with change and can work effectively even when processes aren't fully defined. You navigate matrixed organizations skillfully, building credibility across multiple teams with competing priorities.
• Strong project management and stakeholder collaboration skills, with the ability to execute campaigns end-to-end. You manage stakeholder expectations effectively - understanding when to collaborate, when to push back, and how to align requests with strategic priorities.
• Knowledge of the UK & ROI business landscape and familiarity with regional marketing trends.

Nice to have

• Event management or project management background
• Knowledge of the Benelux market or Dutch language skills.

Why join us?

• Opportunity to drive impactful marketing programs and prove marketing's strategic value in a key growth region.
• Collaborative environment where you'll work closely with Sales, Customer Success, Product, and cross-functional teams.
• Competitive salary and benefits package.
• Fully remote work in the UK, with a preference for candidates based near London for office collaboration/attending events

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#LifeAtTELUS

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A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.