Associate Digital Marketing Manager

WillowTree; Columbus (OH); Hybrid; USD 70,000 - 94,000; Full time

Benefits offered by this job

Healthcare benefits

401K matching

Flexible paid time off

Employee Assistance Program

Job summary

A leading digital consultancy in Columbus, OH is seeking an Associate Digital Marketing Manager to support data-driven marketing strategies and client success. The role includes project management across diverse marketing tools and platforms, focusing on audience engagement and retention. Ideal candidates have 1-2 years of client-facing experience and proficiency in tools like Braze. The position offers a hybrid work model and comprehensive benefits.

Qualifications

• 1-2+ years of professional experience in a client-facing marketing strategy role.
• Proficiency in deploying campaigns in customer engagement platforms.
• Experience in multi-phase project development.

Responsibilities

• Support complex strategy and execution projects in Marketing Tech.
• Drive client success through marketing service engagements.
• Analyze integrated marketing performance and optimize experience.

Skills

Client-facing marketing strategy experience

Campaign deployment in Braze

Cross-functional team collaboration

HTML/CSS proficiency

Data-driven marketing practices knowledge

Tools

Braze

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

Overview

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Associate Digital Marketing Manager is an integral part of our Digital Marketing team at TELUS Digital. This role will have the option to be in a Work From Near (Hybrid - Tuesday, Wednesday, Thursday) capacity based out of the Columbus, OH office.

The Opportunity

As an Associate Digital Marketing Manager, you’ll support complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll be an integral part of helping our clients meet their business goals as we launch their digital marketing campaigns!

Responsibilities

• You’ll support complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
• You’ll help provide ongoing coaching and mentorship through documentation and training
• You'll collaborate on discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks and tactics
• Drive client success and satisfaction by joining ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
• You’ll provide feedback to internal teams on creative asset and content development
• Resolve a wide range of customer inquiries from basic education to technical operations
• Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
• Collaborate with technology vendors to develop customized marketing solutions for clients
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance

Qualifications

• 1- 2+ years of professional experience in a client-facing marketing strategy role
• Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms
• Experience successfully developing and supporting multi-phase projects with diverse stakeholders
• You’ve collaborated on diverse, cross-functional teams
• Excellent written and verbal communication skills
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
• You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You can present complex ideas to clients and team members in a compelling and energetic way
• You’re empathetic to client needs and can help find solutions if problems arise

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• And more!
• Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits.

USA Pay Range

$70,000 - $94,000 USD