Growth Marketing Manager, Paid & Lifecycle

Figma; New York (NY); On-site; USD 122,000 - 238,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Manager to enhance operational efficiency in their Paid and Lifecycle Marketing teams. This role is pivotal in streamlining processes and managing campaigns, ensuring a smooth transition from concept to execution. The ideal candidate will collaborate with various teams, including product marketing and analytics, to foster effective communication and strategy alignment. This full-time position offers the flexibility to work remotely or from one of the company's US hubs, making it an exciting opportunity for those looking to make a significant impact in a dynamic environment.

Qualifications

• 6+ years of experience in growth marketing or a similar role.
• Strong project management skills and experience with budget management.

Responsibilities

• Manage paid and lifecycle campaigns from kickoff to launch.
• Drive creative strategy and ensure consistent messaging across channels.

Skills

Project Management

Cross-functional Collaboration

Communication Skills

Budget Management

Growth Marketing

Creative Strategy

Education

Bachelor's Degree

Tools

Asana

Notion

Google Sheets

Job description

Growth Marketing Manager, Paid & Lifecycle

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

The Growth Marketing team at Figma is looking for a Growth Marketing Manager to drive operational excellence across our Paid and Lifecycle Marketing programs. This role will play a critical part in helping our team move faster, improve creative and audience alignment, and show up more effectively cross-functionally. As a Growth Marketing Manager, you will collaborate closely with product marketing, creative, lifecycle, paid media, and analytics teams to streamline processes, manage campaigns, and ensure our programs run smoothly from brief to launch to reporting. This is an exciting opportunity to become the operational backbone of a dynamic, high-impact team, with ample room for influence and growth.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Own project management for paid and lifecycle campaigns, from kickoff to launch, ensuring clear timelines, roles, and processes.
• Drive creative and audience strategy, working with PMM and Creative to ensure messaging and targeting are consistent across touchpoints.
• Manage the Paid & Lifecycle sprint process, including weekly planning, status tracking, and regular retrospectives.
• Own budget and PO tracking, partnering with finance to keep spend accurate and up to date.
• Build and maintain project trackers, creative briefs, and reporting templates in Asana, Notion, and Google Sheets.
• Facilitate cross-functional collaboration, acting as the primary POC for PMM, Creative, Analytics, and Regional teams.
• Identify and improve processes to increase campaign velocity, improve handoffs, and reduce bottlenecks.

We’d love to hear from you if you have:

• 6+ years of experience in growth, marketing, or a similar role.
• Proven track record of managing cross-functional marketing programs in fast-paced environments.
• Experience working with creative teams and PMM to align messaging, audience, and creative across channels.
• Strong project management skills with experience using Asana, Notion, and Google Sheets to track work and improve processes.
• Familiarity with paid acquisition and lifecycle marketing fundamentals.
• Experience managing budgets and POs, including working closely with finance.
• Exceptional communication skills, with the ability to align stakeholders and drive accountability across teams.

While it’s not required, it’s an added plus if you also have:

• Experience in B2B SaaS or product-led growth environments.
• Direct experience running paid or lifecycle campaigns.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Annual Base Salary Range (SF/NY Hub):

$122,000 - $238,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews