ABM Manager, Media & Entertainment

DataCore Software Corporation; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

DataCore Software Corporation is seeking an ABM and Demand Gen leader for Pixitmedia to drive global pipeline across Americas, EMEA, and APAC. You’ll leverage AI and leading ABM tech to target studios, broadcasters, and post‑production houses, aligning with sellers and partners to accelerate revenue.

The role requires hands‑on experience with 6sense/Demandbase/Clay, Salesforce integration, and a track record of building multi‑channel programs that scale across regions and industry events.

Qualifications

• AI‑first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co‑worker.
• 5+ years in B2B ABM and demand generation with hands‑on experience across tiered ABM.
• Deep hands‑on proficiency with ABM/data platforms (6sense, Demandbase, Clay) and Salesforce integration.
• Track record of working accounts directly with sellers, delivering pipeline and revenue.
• Strong demand generation fundamentals: campaigns, multi‑channel, nurture, and funnel optimization.
• Experience marketing/selling to Media & Entertainment or technical buyers of infrastructure/storage/AI tools.
• Experience in a channel‑led motion with resellers or system integrators.
• Salesforce fluency is a must.
• US‑based with global remit and willingness to travel to industry events.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Own ABM as the primary pipeline motion for Pixitmedia globally, accountable for engagement, pipeline, and revenue.
• Design and run the full ABM tiering model: 1:1 strategic programs, 1:few clusters, and programmatic 1:many coverage.
• Build and maintain the M&E target account list and tiers with sellers and partners.
• Map M&E buying groups end to end from CTOs to post‑production leads.
• Run the ABM/data stack hands‑on: 6sense/Demandbase/Clay，enrichment workflows, Salesforce integration.
• Orchestrate multi‑channel plays across paid social, display, email, direct mail, webinars, and outreach.
• Report weekly on account engagement, coverage, pipeline created, and win rates by tier.

Skills

ABM strategy

Demand generation

Salesforce

Data platforms

Campaign design

Education

Bachelor's degree or equivalent

Tools

6sense

Demandbase

Clay

Salesforce

Job description

DataCore Software is a global provider of data infrastructure and management solutions, serving more than 15,000 customers worldwide and backed by Insight Partners. Its media and entertainment division, Pixitmedia, delivers high-performance storage, intelligent data management, and AI-powered workflow solutions purpose-built for the industry's most demanding content environments.

Pixitmedia helps broadcasters, studios, post-production and VFX houses, and live sports organizations store, find, move, and collaborate on high-value content at scale. Customers include NBCUniversal, ATP Media, and BT. Its portfolio spans Pixstor high-performance parallel file storage, Ngenea data orchestration across on-premises and cloud environments, nearline archive technologies such as Swarm and Object Matrix, and AI-driven workflow solutions, with integrations across Avid, Adobe, Autodesk, Blackmagic Design, and AWS.

Our marketing team is built as an AI operating system: a small team of builders working alongside AI-powered digital co-workers that handle the volume, so people can focus on judgment, creativity, and outcomes. We go to market through the channel, working with systems integrators and resellers who close every deal.

The Opportunity

The role.

This is a global role that makes ABM the core pipeline engine for Pixitmedia worldwide. You run every tier of ABM, from strategic 1:1 programs for the largest studios, broadcasters, and streaming platforms to programmatic coverage at scale, and you work target accounts side by side with sellers, sales engineers, and partners across the Americas, EMEA, and APAC. You're hands‑on in 6sense, Demandbase, and Clay, with AI as a digital co‑worker researching, enriching, and personalizing at a pace a small team couldn't match otherwise. You're accountable for the pipeline and revenue your accounts produce.

Key Responsibilities

• Own ABM as the primary pipeline motion for Pixitmedia globally, accountable for engagement, pipeline, and revenue from a defined set of target accounts across the Americas, EMEA, and APAC.
• Design and run the full ABM tiering model: strategic 1:1 programs for the largest studios, broadcasters, and streaming platforms; 1:few clusters by segment, such as post‑production, VFX and animation, and sports and live production; and programmatic 1:many coverage for the remaining market.
• Build and maintain the M&E target account list and tiers with sellers and partners, using fit, intent, technographic, and timing signals such as facility build‑outs, new production slates, and storage refresh cycles.
• Work accounts alongside Pixitmedia sellers, sales engineers, and partners as a hybrid seller: join account planning, research and personalize outreach, support prospecting, and stay with priority accounts through the opportunity.
• Map M&E buying groups end to end, from CTOs and heads of engineering to post‑production leads, media workflow engineers, and the systems integrators who shape the decision.
• Run the ABM and data stack hands‑on: build segments and audiences in 6sense or Demandbase, configure intent and buying‑stage models, run Clay enrichment and Claygent research workflows, and keep the data flowing cleanly into Salesforce.
• Orchestrate multi‑channel plays across paid social, programmatic display, email, direct mail, content, webinars, and seller and SDR outreach, sequenced to each account's buying stage.
• Run strong demand generation programs for the vertical alongside ABM, including campaigns, nurture tracks, and content that build pipeline beyond the named account list.
• Partner with M&E systems integrators and resellers on joint account plans, co‑marketing, and MDF‑funded plays, with clean deal registration and partner‑influenced tracking.
• Know the Pixitmedia portfolio and the workflows it serves, from Pixstor performance storage for ingest, editing, color, and VFX rendering to Ngenea orchestration, archive, and AI‑driven content discovery, and how it fits with Avid, Adobe, and DaVinci Resolve environments, so outreach holds up with technical buyers.
• Own the account experience around key global industry moments such as NAB Show, IBC, SIGGRAPH, and the HPA Tech Retreat, including pre‑event targeting, meetings, executive experiences, and structured follow‑up, working with regional field marketing in the Americas and EMEA.
• Partner with product marketing on vertical messaging, customer proof, and account‑specific content, including use cases, reference architectures, and case studies.
• Use AI daily to research accounts, build personalized content and sequences, and score intent, creating reusable workflows with the GTM engineering team.
• Work with marketing operations on routing, account scoring, and attribution, so ABM‑sourced and ABM‑influenced pipeline is measured accurately.
• Report weekly on account engagement, buying‑group coverage, pipeline created and progressed, and win rates by tier, and shift plays and spend based on what the data shows.

Ideal Candidate Profile

We're looking for an ABM practitioner who works like a hybrid seller. You've run ABM across every tier, from strategic 1:1 to programmatic, you're technically deep in the ABM and data stack, and you work accounts directly alongside sellers and partners. You can hold a credible conversation with a studio's head of engineering about media workflows and storage, and you measure your work by the pipeline and revenue your accounts produce.

Required Qualifications

• AI‑first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co‑worker rather than an occasional tool, and can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools.
• 5+ years in B2B ABM and demand generation, with hands‑on experience running strategic 1:1, 1:few, and programmatic ABM.
• Deep, hands‑on technical proficiency with ABM and data platforms, including 6sense or Demandbase and Clay, from building audiences and intent models to enrichment workflows and Salesforce integration.
• A track record of working accounts directly alongside sellers, with pipeline and revenue outcomes you can point to.
• Strong demand generation fundamentals, including campaign design, multi‑channel execution, nurture, and funnel conversion.
• Experience marketing or selling to Media & Entertainment organizations, or to technical buyers of infrastructure, storage, or media workflow technology.
• Experience in a channel‑led motion, working with resellers or systems integrators.
• Salesforce fluency is a must.
• US‑based, with a global remit, comfort working across time zones, and regular travel to key industry events in the Americas and EMEA.
• Bachelor's degree, or equivalent practical experience.

Differentiating Capabilities

• Direct Media & Entertainment experience, with relationships across studios, broadcasters, post‑production houses, or media systems integrators.
• Working knowledge of media workflows and their storage requirements, such as high‑throughput file storage, parallel file systems, and integration with Avid, Adobe, or DaVinci Resolve environments.
• Prior experience in a sales, SDR, or solutions role, giving you a seller's instincts for account strategy and qualification.
• Experience running ABM around major industry events such as NAB Show and IBC, and running account programs across multiple regions.
• Hands‑on experience building AI agents or automations for account research and personalization.
• A working understanding of CAC and pipeline efficiency at the account and tier level.

What Success Looks Like

Immediate Mandate (First 90 Days)

• Build the tiered M&E target account list with sellers and partners, and agree coverage by tier.
• Stand up the account data foundation in 6sense or Demandbase and Clay, connected to Salesforce.
• Launch the first strategic 1:1 programs and a 1:few cluster, with programmatic coverage for the remaining accounts.
• Agree ABM‑sourced and ABM‑influenced definitions and account‑level reporting with marketing operations and RevOps.
• Build the account plans for NAB Show 2027 and IBC 2027.

6-12 Months

• ABM is the primary pipeline engine for Pixitmedia globally, with account‑level pipeline and revenue reported by tier and region.
• Sellers and partners treat you as part of the account team, with a joint plan in place for every strategic account.
• Buying‑group coverage and engagement are rising across target accounts, with clear evidence of stage progression.
• AI‑driven research, enrichment, and personalization are running in production, so plays scale without adding headcount.
• Demand generation programs for the vertical are building pipeline beyond the named account list.
• NAB Show, IBC, and other industry moments convert into measurable pipeline.