Growth Marketing Manager, Organic Social

Tuckernuck; Washington (District of Columbia); On-site; USD 90,000 - 170,000; Full time

Job summary

An innovative firm is seeking a Growth Marketing Manager to elevate its organic social media presence. This role involves crafting authentic, engaging content that resonates with customers and showcases a lifestyle brand. You will lead strategy across platforms like Instagram and TikTok, ensuring each campaign aligns with business goals. By collaborating cross-functionally, you'll enhance community engagement and optimize content performance through data-driven insights. If you are passionate about storytelling and social media, this is your chance to make a significant impact in a dynamic environment.

Qualifications

• 6-8+ years managing social for a fashion or lifestyle brand.
• Strong knowledge of TikTok and Instagram best practices.

Responsibilities

• Lead organic social media strategy across various platforms.
• Develop content calendars aligned with marketing initiatives.

Skills

Social Media Strategy

Content Creation

Community Engagement

Analytics and Reporting

Copywriting

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Analytics Tools

Content Management Systems

Job description

Growth Marketing Manager, Organic Social

Join to apply for the Growth Marketing Manager, Organic Social role at Tuckernuck

Growth Marketing Manager, Organic Social

1 week ago Be among the first 25 applicants

Join to apply for the Growth Marketing Manager, Organic Social role at Tuckernuck

Get AI-powered advice on this job and more exclusive features.

Title: Growth Marketing Manager, Organic Social

Location: Washington, D.C.

Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.

Reports to: Caroline Volz, Director of Growth Marketing

Travel: Occasional travel may be required

Position Overview

Tuckernuck is looking for a strategic, creative, and lifestyle-obsessed Growth Marketing Manager, Organic Social to lead our organic content and community strategy. In this role, you'll breathe new life into how Tuckernuck shows up online—crafting relatable, high-impact content that feels authentic, informative, and uniquely us. Your focus will be on real-life storytelling: restaurant recs, travel tips, styling POVs, and behind-the-scenes moments that give our customer more than just a product—they get a full Tuckernuck life. You’ll manage our social channels end-to-end with both editorial instinct and performance rigor, leading content planning, execution, and reporting.

You’ll work cross-functionally with brand, performance marketing, merchandising, creative, and store teams to ensure every post feels intentional and every campaign ladders up to business goals. You’ll also help structure and scale our social content process to improve speed, quality, and accountability—while empowering the team to operate independently and creatively.

Core Responsibilities

Social Strategy & Planning

• Lead and evolve Tuckernuck’s organic social media strategy across Instagram, TikTok, Pinterest, and emerging platforms.
• Build and manage a monthly and seasonal content calendar aligned with merchandising moments, marketing campaigns, and key business initiatives (e.g. “The Find the Fun List,” new arrivals, lifestyle guides, partnerships etc).
• Define the purpose of each social platform and develop content pillars to support brand storytelling, product marketing, and community building.
• Champion a test-and-learn culture, especially on video-first platforms like TikTok and IG Reels, to drive innovation and relevance.
  
  

Content Creation & Visual Storytelling

• Develop evergreen franchises and recurring content formats that keep our community engaged, such as “Tuckernuck Try-Ons,” “Behind the Scenes,” “Staff Picks,” and influencer-led styling.
• Guide and approve all organic content, ensuring consistent tone, styling, and voice across platforms.
• Partner with creative and content production teams when necessary to concept and create visually compelling, social-first content that reflects the Tuckernuck aesthetic.
  
  

Authenticity & Community Building

• Prioritize storytelling and lifestyle content (travel, local guides, entertaining ideas, real team moments) alongside product launches and campaigns.
• Lead proactive and reactive community engagement to foster brand love and deepen the relationship with our followers.
• Identify and collaborate with creators who align with Tuckernuck’s values—prioritizing authenticity over follower count.
  
  

Cross-Functional & Store-Level Collaboration

• Partner closely with teams across marketing, ecommerce, merchandising, influencer, and paid media to ensure social campaigns are integrated and aligned.
• Collaborate with store teams to establish a clear and structured strategy for local content—providing creative guidance while maintaining brand consistency.
• Support performance marketing efforts by aligning social content with business objectives and digital KPIs.
  
  

Success Measurement & Optimization

• Own social media analytics and reporting, surfacing key insights and opportunities for improvement.
• Monitor performance KPIs including engagement rate, follower growth, reach, shares/saves, video views, and traffic to site—making data-driven decisions to refine strategy.
• Regularly evaluate content and platform performance against key KPIs including engagement, reach, follower growth, site traffic, and attributed sales.
• Build strategies and content pillars that map directly to performance objectives—from engagement-driving Reels to follower-growth campaigns and traffic-driving educational content.
• Use data and insights to identify what resonates most with the Tuckernuck customer and optimize accordingly.
  
  

Minimum Qualifications

• 6-8+ years of experience managing social for a fashion, lifestyle, or consumer brand (agency or in-house)
  
  

Knowledge/Skills/Abilities

• Strong knowledge of platform best practices, especially on TikTok and Instagram Reels
• Proven success growing and engaging brand communities across multiple platforms
• Strong creative eye and ability to guide content creation and visual storytelling
• Hands-on experience with social planning and analytics tools
• Excellent copywriting, communication, and project management skills
• Experience building and leading a nimble creative team with strong ownership culture
• Deep understanding of the Tuckernuck customer and passion for lifestyle storytelling
  
  

Core Values

The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

• Teamwork Makes the Dream Work
• Find the Fun
• Stay Authentic
• Respect
• Entrepreneurial Spirit
• Start Strong & Finish Strong
• Have Courage
  
  

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Other

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

Referrals increase your chances of interviewing at Tuckernuck by 2x

Get notified about new Growth Marketing Manager jobs in Washington, DC.

District of Columbia, United States 1 week ago

Washington, DC $155,000.00-$170,000.00 2 weeks ago

Washington, DC $90,000.00-$100,000.00 4 months ago

Director (Head) of Marketing, Shared Services

Washington, DC $135,000.00-$190,000.00 3 months ago

District of Columbia, United States 1 week ago

Director, Loyalty Marketing Communications

North Bethesda, MD $139,000.00-$165,000.00 1 week ago

Director of Marketing and Communications

Washington DC-Baltimore Area $120,000.00-$160,000.00 5 days ago

Maryland, United States $140,000.00-$150,000.00 2 weeks ago

Director, Regional Marketing - Northeast

Associate Director Marketing, TEPEZZA (Rare Disease)

Director, Subscriber Acquisition Marketing

Washington, DC $130,300.00-$242,100.00 1 week ago

Associate Director Regional Marketing - (ORM) Prostate - Northwest

Director, Member Marketing and Communications

Washington, DC $110,000.00-$130,000.00 2 months ago

Marketing Director with Property Management Experience

Silver Spring, MD $137,550.40-$229,257.60 5 days ago

Washington, DC $95,000.00-$115,000.00 2 weeks ago

Executive Director Casino Marketing - MGM National Harbor

Director, Integrated Capability Marketing- Security Solutions or Open Banking-R-245964

Director of Product and Relationship Marketing

Director of Marketing – Creative & Content

Washington, DC $120,000.00-$140,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.