Principal Field Marketing Manager, Mid-Market

Intuit, Inc.; San Francisco (CA); Hybrid; USD 205,000 - 278,000; Full time

Job summary

Intuit, Inc. is seeking a Field Marketing Manager to drive pipeline creation and progression for mid-market pods. You will partner with pod sales leaders, localize centralized campaigns, and design autonomous ABM programs tailored to territory needs.

You will manage regional events, executive roundtables, and sponsorships, measuring success by pipeline impact and velocity. A builder’s mindset and willingness to travel regionally are essential.

Qualifications

• 5+ years of B2B field marketing, ABM, or demand generation aligned to sales.
• Proven ability to build pipeline with sales through sourced and influenced metrics.
• Hands-on experience planning regional events, executive roundtables, and sponsorships.
• Knowledge of ABM tooling (6sense/Demandbase) and marketing automation/CRM (Marketo/Salesforce).
• Strong sales empathy, forecast discussion skills, and trust-building with sellers/leaders.
• Autonomy with a builder’s mindset; comfortable centralized and local plays.
• Willingness to travel regionally ~25-40% for events and account engagement.

Responsibilities

• Own pipeline creation and progression targets for mid-market pods.
• Partner with pod sales leaders and build quarterly field marketing plans.
• Localize and activate centralized campaigns and events for the region.
• Design autonomous local programs including ABM plays and regional events.
• Orchestrate 1:few and 1:1 ABM programs for priority accounts.
• Manage regional budget with rigorous measurement of pipeline impact.
• Close the loop with SDRs and AEs; report on sourced/influenced pipeline.
• Voice field insights into central marketing for mid-market motion.

Skills

ABM strategy

Demand generation

SaaS

Fintech

Sales alignment

Event planning

Marketing automation

Salesforce

Budget management

Strategic comms

Tools

6sense

Demandbase

Marketo

Salesforce

Job description

Intuit is building the platform of choice for mid-market businesses, and our Regional Marketing team is at the front line of that growth. As Field Marketing Manager, you will be directly aligned to our field sales organization, driving pipeline creation and progression at the pod level. You are the marketing counterpart our sellers count on - embedded in their business, accountable to their number, and trusted to know their accounts, their territories, and their buyers.

This role blends orchestration and ownership. You will localize and activate centralized, integrated marketing campaigns and events for your region, and you will design and run autonomous, field-driven programs - including account-based marketing (ABM) - tailored to the accounts and opportunities that matter most to your pods. Success is measured in pipeline: sourced, influenced, accelerated, and closed.

Responsibilities

• Own pipeline creation and progression targets for your assigned mid-market pods, and be accountable for marketing’s contribution to their bookings goals.
• Serve as the primary marketing partner to pod sales leaders - join pipeline reviews, understand the account landscape, and build quarterly field marketing plans grounded in their priorities.
• Localize and activate centralized integrated campaigns and Intuit-led events for your region, ensuring strong regional attendance, follow-up, and pipeline conversion.
• Design and execute autonomous local programs - ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations - based on the specific needs of your territory.
• Orchestrate 1:few and 1:1 ABM programs against priority account lists built jointly with sales, spanning air cover, personalized content, and direct engagement.
• Manage regional budget with rigor, measuring every program on pipeline impact and reallocating spend to what works.
• Close the loop relentlessly: track lead follow-up with SDRs and AEs, report on sourced/influence nced pipeline and progression, and share learnings across the Regional Marketing team.
• Act as the voice of the field back into central marketing - feeding regional insight into campaign, content, and product marketing teams to sharpen the mid-market motion.

Qualifications

• 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech, with direct alignment to a sales organization.
• A track record of building pipeline with and for sales teams - you speak in sourced and influenced pipeline, conversion rates, and velocity, not just MQLs.
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships, end to end.
• Working knowledge of ABM strategy and tooling (e.g., 6sense, Demandbase, or similar) and marketing automation / CRM (Marketo, Salesforce, or similar).
• Strong sales empathy and communication skills - comfortable in pipeline councils and forecast conversations, and skilled at earning trust with sellers and sales leaders.
• A builder’s mindset: you thrive with autonomy, move fast with imperfect information, and are equally comfortable executing centralized plays and inventing local ones.
• Willingness to travel regionally (~25-40%) for events, account engagements, and time in-market with your pods.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Sacramento $205,000 - $277,500