Growth Marketing Manager (Lifecycle)

Phantom; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Phantom, a leading crypto money app, seeks a founding Growth Marketing Manager to own retention and engagement for its trading products. You will design data‑driven campaigns across push, email, and in‑app surfaces, collaborating with product, data, and design teams to fuel adoption and revenue.

Bring 3–6 years of lifecycle marketing experience and proficiency with marketing automation tools. This role focuses on trading products including prediction markets, spot trading, and perpetual futures,

Qualifications

• 3–6 years of lifecycle/CRM experience
• Experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with Braze and other CRM tools
• Strong segmentation and behavioral trigger understanding

Responsibilities

• Drive retention and engagement marketing across push, email, and in‑app surfaces
• Own end‑to‑end strategy for Trading products and define success metrics
• Collaborate with Lifecycle Lead to define business outcomes and report results to leadership
• Build and execute complex CRM campaigns and automations to drive revenue and retention
• Lead lifecycle experimentation roadmap with Data Science and Product teams
• Partner with Brand Design and Product Marketing to craft branded experiences and GTM moments
• Coordinate with Product teams to build holistic lifecycle strategies for predictions, spot trading, and perpetual futures

Skills

Lifecycle marketing

CRM campaigns

Braze

Campaign automation

Cross-functional collaboration

Tools

Braze

Job description

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world.

We’re seeking a founding Growth Marketing Manager to own and optimize the retention and engagement journey for our trading products at Phantom. You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive product adoption, and reduce churn. The ideal candidate brings 3-6 years of lifecycle or growth marketing experience, proficiency with marketing automation and CRM tools, and a deep understanding of user segmentation and behavioral triggers. You'll work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of Phantom’s largest product lines, trading. This role spans across our prediction markets, spot trading, and perpetual futures products.

Responsibilities

• Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces.
• Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap.
• Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership.
• Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
• Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
• Be a key stakeholder of growth across the company, partnering with our Lifecycle Lead on the contribution and roadmap for lifecycle initiatives.
• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures.
• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments.

Requirements

• 3-6 years of experience of of building lifecycle/CRM programs from strategy-to-execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with CRM tools such as Braze and other campaign-building tools.
• A proven understanding of how to drive retention and engagement in predi