Growth Marketing Manager, Lifecycle

Figma; New York (NY); Remote; USD 122,000 - 238,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Manager to lead innovative lifecycle marketing initiatives. In this pivotal role, you'll create data-driven strategies to enhance user engagement and drive monetization. Collaborating with cross-functional teams, you'll optimize user journeys and measure key performance indicators to demonstrate impact. This opportunity offers a chance to shape marketing efforts at a crucial growth stage, making it ideal for a strategic thinker passionate about user experience. Join a dynamic team committed to making design accessible and enjoyable for all!

Qualifications

• 6+ years of experience in lifecycle marketing, ideally within SaaS.
• Proven track record of creating impactful lifecycle marketing strategies.

Responsibilities

• Own strategy and execution of lifecycle marketing programs.
• Develop and execute a robust experimentation roadmap.

Skills

Lifecycle Marketing

Data-Driven Optimization

Project Management

Analytical Skills

A/B Testing

Communication Skills

Tools

Customer.io

Iterable

Marketo

Job description

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

The Lifecycle Marketing team at Figma is looking for a Growth Marketing Manager, Lifecycle to lead and execute a high-impact, strategic lifecycle marketing program. This role will drive the creation of personalized, data-driven lifecycle journeys to accelerate user activation, increase engagement, and boost monetization across self-serve and sales-assisted motions. You’ll collaborate closely with cross-functional partners including Marketing Ops, Product, Data Science, Sales, and Creative teams, ensuring lifecycle strategies are aligned, scalable, and optimized for maximum impact. This is an exciting opportunity to independently shape and execute lifecycle marketing at a pivotal growth stage for Figma.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Own end-to-end strategy and execution of lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes.
• Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences.
• Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth.
• Lead cross-functional alignment, collaborating proactively with supporting teams to ensure campaigns are strategically integrated and executed seamlessly.
• Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability.
• Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business.

We’d love to hear from you if you have:

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies.
• Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics.
• Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization.
• Strong analytical skills, with hands-on experience in A/B testing, incrementally testing, and data-driven optimization.
• Familiarity with user data platforms and tools for advanced segmentation and analytics.
• Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution.
• Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams.

While it’s not required, it’s an added plus if you also have:

• Experience in both self-serve and sales-assisted lifecycle marketing programs.
• Experience collaborating with globally distributed teams to serve localized campaigns.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Annual Base Salary Range (SF/NY Hub):

$122,000 - $238,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.