Growth Marketing Manager – Data-Driven Performance

Pixi Beauty; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Pixi Beauty in Los Angeles is seeking a Growth Performance Marketing Manager to drive ecommerce growth across US and international sites, executing SEM, Paid Social, Display, Email and SMS campaigns, while managing budgets and partner relationships.

The role emphasizes data-driven segmentation, performance measurement, and optimization of paid and organic channels to acquire and retain customers in a fast-paced beauty brand environment.

Qualifications

• 4+ years of digital marketing experience.
• Proven track record at strategic level to develop campaigns.
• Strong analytical skills with data-driven approach.
• Proactive, self-starter in fast-paced environments.
• Excellent communication skills.
• Interest in beauty industry is a plus.

Responsibilities

• Lead a data-driven ecommerce marketing strategy, collect consumer data to get customer insight to drive segmentation, targeted messaging, and overall growth, at a profitable scale.
• Manage digital marketing budget, ensuring spend is dedicated to relevant growth drivers according to business & financial goals; Develop monthly action plans to achieve/surpass sales goals; quickly pivoting to address market needs outside of monthly plans
• Manage paid media agency relationship, budget, campaign buildout, optimization, audience structure and reporting.
• Help plan and implement comprehensive paid search strategies to drive direct response and new user acquisition from Google Ads, Facebook, Instagram, TikTok, Pinterest and YouTube. Continually measure and adjust the strategy and budgets accordingly.
• Perform day-to-day lifecycle marketing activities for email, SMS, paid search and paid social advertising. This includes ideation, creating audience segments, content creation management, building email + SMS campaigns, QA and scheduling.
• Review SEM data for keyword insights and trends
• Affiliate marketing responsibilities in procuring new partners and managing top partners
• Monitor and optimize all campaigns on a daily and weekly basis and conduct competitive research, analysis and optimizations.
• Coordinate design work orders, ensuring timelines and prioritizing projects, working closely with the Design Team and eCommerce Team.
• Build new email + SMS campaign workflows for triggered campaigns - including targeting, channel & timing selection, if/then scenarios, and automated tasks. Create responsive email campaigns with dynamically personalized content that appear different depending on the receiving email account. A/B Test, continually test and optimize subject lines, copy, CTAs, images, landing pages and iterate against it.
• Review campaign metrics and translate findings into regular updates on performance to broader marketing team and actionable plans for future testing/new ideas.
• Oversee Customer Segmentation and development of tailored marketing plans to drive new customer acquisition and repeat purchase.

Skills

Digital marketing

Analytics

Strategic thinking

Communication

Tools

Google Ads

Facebook Ads

Instagram Ads

TikTok Ads

Pinterest Ads

YouTube Ads

Job description

Pixi Beauty in Los Angeles is seeking a Growth Performance Marketing Manager to drive ecommerce growth across US and international sites, executing SEM, Paid Social, Display, Email and SMS campaigns, while managing budgets and partner relationships.

The role emphasizes data-driven segmentation, performance measurement, and optimization of paid and organic channels to acquire and retain customers in a fast-paced beauty brand environment.