Growth Marketing Manager – CTBids Marketplace

Caring Transitions; Cincinnati (OH); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Executive exposure

Cutting-edge tools

Flat structure

Growth opportunities

Work-life balance

Job summary

Caring Transitions is seeking a Growth Marketing Manager for CTBids to lead the strategy, execution, and optimization of marketing initiatives that drive bidder growth, seller acquisition, auction participation, and revenue across the CTBids marketplace. You’ll join our Cincinnati, Ohio marketing team.

You will report to the VP of Marketing and work with franchise owners and cross-functional teams to accelerate marketplace growth and improve performance across channels.

Qualifications

• 3+ years of professional experience developing and executing multi-channel marketing strategies; marketplace, auction, ecommerce, and/or franchise experience strongly preferred.
• Comfortable managing full-cycle campaigns, including planning, executing, optimizing, testing, iterating, and reporting.
• Proficient with Google Analytics 4 (GA4), email marketing platforms, and CRM systems for audience segmentation, automation, campaign analysis, and performance reporting.
• Deeply knowledgeable about social media platforms and how to shape messaging for different algorithms and audiences across channels.
• Experience using Canva to design and optimize creative assets.

Responsibilities

• Own growthmarketing function for CTBids; build, test, and optimize full-funnel campaigns across awareness, consideration, conversion, and customer retention.
• Develop and execute earned, owned, and paid marketing strategies that increase bidder registrations, repeat purchases, seller acquisition, and auction participation across the CTBids marketplace.
• Analyze performance data and translate insights into actionable recommendations identifying growth constraints, new acquisition channels, and emerging advertising opportunities.
• Continuously test messaging, creative, landing pages, and loyalty program initiatives across segmented audiences and marketing channels to improve engagement and conversion.
• Create executive dashboards and performance reports that provide visibility into campaign results and key business metrics.
• Support initiatives that increase both supply (auction inventory and sellers) and demand (bidders and buyers).
• Partner with Caring Transitions franchise owners to develop localized marketing strategies that maximize auction participation and seller engagement.

Skills

Growth marketing

Multi-channel marketing

GA4

Email marketing

CRM systems

Social media marketing

Canva

Data analytics

Tools

Canva

Job description

Caring Transitions is seeking a Growth Marketing Manager for CTBids to lead the strategy, execution, and optimization of marketing initiatives that drive bidder growth, seller acquisition, auction participation, and revenue across the CTBids marketplace. You’ll join our Cincinnati, Ohio marketing team.

You will report to the VP of Marketing and work with franchise owners and cross-functional teams to accelerate marketplace growth and improve performance across channels.