Growth Marketing Manager

Wokelo Inc.; Seattle (WA); Remote; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Growth Marketing Manager, transitioning into a Marketing Director role. This pivotal position offers the chance to shape marketing strategies for an innovative Gen-AI investment research platform. You will lead account-based marketing efforts, manage B2B events, and create high-value content that positions the brand as a thought leader. With a competitive compensation package and the opportunity to work flexibly, this role is perfect for a marketing professional eager to make a significant impact in a dynamic startup environment.

Benefits

Competitive compensation

Performance-based bonuses

Equity options

Comprehensive health insurance

Dental insurance

Vision insurance

Flexible vacation policy

Remote work opportunities

Bi-annual offsites

Qualifications

• 4+ years of experience in growth marketing, preferably in a startup.
• Expertise in B2B SaaS marketing and account-based strategies.

Responsibilities

• Lead ABM strategy and multichannel campaigns to drive engagement.
• Plan B2B events and develop impactful content for various channels.

Skills

Account-Based Marketing (ABM)

Content Marketing

Paid Acquisition Campaigns

SEO Strategies

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Automation Tools

CRM Software

Job description

We’re seeking an experienced Growth Marketing Manager who will transition into a Marketing Director role. As our first Growth Marketing hire, you’ll play a critical role in driving pipeline growth and building awareness for Wokelo’s innovative platform. This is a high-impact individual contributor role with a clear path to leading a team.

About Wokelo:

Wokelo is a Gen-AI powered investment research platform. It automates complex research and analysis tasks, traditionally performed by humans. Wokelo is leveraged by leading Private Equity, Investment Banks, Corporate Strategy, Venture capital, and Fortune 500 firms.

Our proprietary agentic technology and state-of-the-art LLMs deliver rich insights and high-fidelity analysis in a matter of minutes, transforming how financial decisions are made. We are headquartered in Seattle with a global team, supported by renowned venture funds and industry leaders who share our vision.

Key Responsibilities:

Account-Based Marketing (ABM):

• Lead the creation and execution of Wokelo’s ABM strategy, focusing on high-value accounts and enterprise-level clients.

• Oversee multichannel ABM campaigns, including email, display ads, content marketing, events, and social media.

• Establish KPIs to track ABM campaign performance and report on key metrics such as account engagement, pipeline velocity, sales cycle, and revenue impact.

Field Marketing (Events/Conferences):

• Plan and execute B2B events and sponsorships to engage target audiences.

• Collaborate with subject matter experts, Wokelo customers, and industry Key Opinion Leaders (KOLs) to develop impactful presentations.

• Position Wokelo as a thought leader in the investment research space through strategic event participation.

Ecosystem Marketing/Partnerships:

• Build strategic partnerships to expand Wokelo’s reach and create co-marketing opportunities.

Content Marketing:

• Develop tailored content for different stages of the buyer’s journey, including emails, web pages, datasheets, presentations, videos, and more.

• Create high-value content such as whitepapers, case studies, and webinars.

• Actively engage on platforms like LinkedIn to position the brand as a thought leader.

Copywriting for Digital Assets:

• Serve as the primary copywriting expert for Wokelo’s digital assets, ensuring high-quality content across the website, email campaigns, and advertising.

• Leverage investment research expertise to craft engaging and persuasive content. Apply SEO principles and best practices to drive organic growth.

General Marketing Leadership:

• Manage end-to-end product marketing launches and execute sales enablement initiatives.

• Direct agency partners and external resources for demand generation, PR/communications, content strategy, B2B events, and product marketing.

• Optimize paid acquisition campaigns and SEO strategies to generate high-quality leads from Private Equity, Venture Capital, Investment Banking, and Consulting clients.

Who You Are:

• 4+ years of experience as a Growth Lead at a Seed/Series-A startup, with a proven track record of scaling from $1-$10M or $10-$100M

• Expertise in account-based marketing and content marketing in B2B SaaS or tech environments.

• Hands-on experience managing paid acquisition campaigns and optimizing SEO strategies.

• Strong analytical skills with a data-driven approach to measuring and improving marketing performance.

• Excellent communication and collaboration skills, with the ability to work across teams and levels.

• Familiarity with AI, financial technology, or related industries is a strong advantage.

Why You’ll Want to Work Here:

• Be a founding member of a Gen-AI startup team with exceptional traction in the investment research space.

• Competitive compensation, performance-based bonuses, and equity options.

• Comprehensive health, dental, and vision insurance.

• Flexible vacation policy and remote work opportunities, with bi-annual offsites.

• Opportunity to shape the company’s marketing strategy and drive significant growth.