Growth Marketing Manager

Paraform, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Paraform is building an AI recruiting marketplace that connects companies with recruiters and AI agents to fill roles faster and more accurately. As Growth Marketing Manager, you will own lifecycle programs across onboarding, activation, retention, and expansion for both sides of the marketplace.

You will design and run lifecycle programs, own HubSpot workflows and measurement, and partner with Product, Sales, and CS to optimize activation and expansion in a fast-growing, data-driven environment.

Qualifications

• 3–5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience.
• Hands-on builder of lifecycle infrastructure.
• Strong analytical chops with cohort analysis and funnel diagnosis.

Responsibilities

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion for both sides of the marketplace.
• Design and run lifecycle programs including re-engagement, nurture, referral, win-back, and churn mitigation.
• Build and own the referral program end-to-end, including incentive design and trigger logic.
• Own activation and retention for the PLG sourcing product, including onboarding flows and in-product nudges.
• Build segmentation and cohort frameworks to differentiate communication by customer type and lifecycle stage.
• Define lifecycle KPIs and report them to leadership.
• Partner with Product, Sales, and Customer Success on lifecycle moments and customer-facing programs.

Skills

Lifecycle marketing

Growth marketing

B2B SaaS

CRM systems

A/B testing

Tools

HubSpot

Job description

As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace — companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.

This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.

Success in this role means:

• New users activate faster and reach value sooner

• Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals

• Lifecycle programs become a top pipeline source within 12 months

• The marketing team has a clear system for moving users through the funnel, with continuous improvement

What you'll own:

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters

• Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation

• Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement

• Own activation and retention for our new PLG sourcing product — including onboarding flows, in-product nudges, and lifecycle email

• Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior

• Own HubSpot as the primary marketing automation platform — workflows, A/B tests, segmentation, deliverability

• Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership

• Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs

What we're looking for:

• 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience

• Hands-on builder of lifecycle infrastructure — you've designed the logic, not just executed someone else's playbook

• Strong analytical chops — comfortable with cohort analysis, funnel diagnosis, and A/B testing

• Sharp writing — can take a brief and turn it into copy that converts

• Comfort operating in ambiguity with minimal infrastructure

About Paraform:

Paraform is a marketplace modernizing one of the largest and most fragmented markets in the world: hiring. We partner with industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch to hire world-class talent, and are growing quickly - 8×-ing revenue last year.

Paraform is the first end-to-end AI recruiting marketplace that connects companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately.

Our mission is to make hiring fast, reliable, and scalable for every company in the world.

At Paraform, we believe recruiting works best when the right people are working on the right problems, combining human judgment with AI that truly understands hiring. That’s why we’re building a new foundation for how companies hire, bringing together specialized recruiters and modern AI tools.

We treat recruiters like entrepreneurs, not vendors – and we’re building the financial, operational, and technical infrastructure that powers their success.

We are backed by the best investors and technology leaders: Scale, Felicis, A*, BOND, Liquid 2, DST Global, the founders of YouTube, Instacart, Canva, and more.