Growth Marketing Manager

Paraform; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Paraform is seeking a Growth Marketing Manager to own lifecycle programs across onboarding, activation, retention, and expansion for both sides of our marketplace.

You will partner with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation and growth. This is a hands-on, high-impact role. You will define lifecycle KPIs, run experiments, and craft nurture that converts signups into advocates.

Qualifications

• 3-5+ years of B2B SaaS lifecycle or growth marketing experience.
• Experience building lifecycle infrastructure and lifecycle programs.
• Strong analytical chops, with cohort analysis and funnel diagnosis.
• Excellent writing skills to craft converting copy.

Responsibilities

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion.
• Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation.
• Build and own the referral program end-to-end with incentives and triggers.
• Own activation and retention for PLG sourcing product with onboarding flows and lifecycle emails.
• Define segmentation and cohort frameworks by customer type and lifecycle stage.
• Lead HubSpot workflows, A/B tests, segmentation, and deliverability.
• Define lifecycle KPIs and report progress to leadership.
• Collaborate with Product, Sales, and CS on lifecycle moments and customer programs.

Skills

Lifecycle marketing

Data analysis

A/B testing

Copywriting

Ambiguity tolerance

Tools

HubSpot

Job description

As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace - companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.

This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.

Success in this role means:

• New users activate faster and reach value sooner
• Existing customers do more on the platform - more roles posted, more candidates submitted, more referrals
• Lifecycle programs become a top pipeline source within 12 months
• The marketing team has a clear system for moving users through the funnel, with continuous improvement

What you'll own:

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion - for both companies and recruiters
• Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation
• Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement
• Own activation and retention for our new PLG sourcing product - including onboarding flows, in-product nudges, and lifecycle email
• Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior
• Own HubSpot as the primary marketing automation platform - workflows, A/B tests, segmentation, deliverability
• Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership
• Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs

What we're looking for:

• 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience
• Hands-on builder of lifecycle infrastructure - you've designed the logic, not just executed someone else's playbook
• Strong analytical chops - comfortable with cohort analysis, funnel diagnosis, and A/B testing
• Sharp writing - can take a brief and turn it into copy that converts
• Comfort operating in ambiguity with minimal infrastructure

About Paraform

Paraform is a marketplace modernizing one of the largest and most fragmented markets in the world: hiring. We partner with industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch to hire world-class talent, and are growing quickly - 8x-ing revenue last year.

Paraform is the first end-to-end AI recruiting marketplace that connects companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately.

Our mission is to make hiring fast, reliable, and scalable for every company in the world.

At Paraform, we believe recruiting works best when the right people are working on the right problems, combining human judgment with AI that truly understands hiring. That's why we're building a new foundation for how companies hire, bringing together specialized recruiters and modern AI tools.

We treat recruiters like entrepreneurs, not vendors - and we're building the financial, operational, and technical infrastructure that powers their success.

We are backed by the best investors and technology leaders: Scale, Felicis, A*, BOND, Liquid 2, DST Global, the founders of YouTube, Instacart, Canva, and more.