Growth Marketing Manager

Owner; San Francisco (CA); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Remote-first workplace

Unlimited PTO

Equity package

Job summary

Owner is seeking a Growth Marketing Manager to take Meta and TikTok user acquisition to the next level. This fully remote role requires hands-on management of large paid social budgets, data-driven decision making, and AI-enabled workflows.

You will work cross-functionally with Analytics, Creative, Engineering, and Sales to accelerate growth across the business. The ideal candidate has 5+ years of experience in paid social, a track record of scaling efficiency, and strong creative judgment.

Qualifications

• 5+ years of hands-on experience managing multi-million dollar budgets.
• Proven track record of maintaining efficiency while scaling paid social spend.
• Strong creative instincts and ability to turn data into actionable insights.
• Experience using AI to improve marketing workflows, reporting, and automation.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Own and scale paid social acquisition for Meta and TikTok campaigns.
• Own full-funnel performance measurement and optimization.
• Manage budget allocation across channels, campaigns, and products.
• Build a rigorous experimentation roadmap with structured tests.
• Lead creative strategy and testing with the Creative team.
• Identify new growth opportunities and emerging ad formats.
• Collaborate with Analytics, Marketing Ops, Creative, Engineering, and Sales teams to improve tracking and conversions.
• Build AI-powered workflows to speed up testing and campaign management.
• Create automated, scalable performance reporting across the business.

Skills

Paid social

Data-driven

AI fluency

Campaign optimization

Job description

About Owner

Owner is the AI-native system local business owners use to succeed, starting with restaurants.

We’re building the system that replaces the many tools owners use to run their business.

It powers everything from the restaurant’s website, online ordering, CRM, POS, and more.

Product philosophy

Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.

Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.

Using Owner should feel like having a team of great operators, engineers, and marketers working for you.

Our vision

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Our traction

Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!

Why we're looking for you

We’re looking for an experienced Growth Marketing Manager to take our Meta and TikTok user acquisition campaigns to the next level. This high-impact media buying role is for someone who combines hands-on paid social expertise, a data-driven mindset, AI fluency, and strong creative judgment to scale and optimize these channels.

You’ll drive efficient user acquisition, upsells, and rapid testing. You’ll also build strong processes and work cross-functionally to grow marketing-attributed revenue.

The ideal candidate is customer-obsessed, experienced in using AI to work more efficiently, skilled in paid social, and comfortable managing large media budgets. You’ll partner with Analytics, Creative, Engineering, and other Marketing teams to drive rapid growth for Owner.com .

This is a fully remote role open to candidates anywhere in the U.S. or Canada.

What you’ll do

Own and scale paid social acquisition: Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition.

Own full-funnel performance: Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions.

Manage paid social budget allocation: Build a process for monitoring performance and allocating budget across channels, campaigns, and products.

Build a rigorous experimentation roadmap: Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth.

Lead creative strategy and testing: Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance.

Identify new growth opportunities: Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience.

Collaborate cross-functionally: Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion.

Build AI-powered workflows: Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency.

Build scalable performance reporting: Create automated, easy-to-understand reporting that shares useful insights and learnings across the business.

The impact you’ll have

Build a repeatable process for faster creative testing.

Test landing page designs to improve conversion rates.

Share creative learnings across teams to unlock cross-functional opportunities.

In your first 30 days:

Drive an approximately 10% improvement in ROI across Meta and TikTok.

Develop five or more new concepts based on creative testing.

Who you’ll work with

Senior Growth Marketing Managers

Creative Strategists

Creative agencies and creators

What we’re looking for

5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization.

A track record of maintaining efficiency while scaling paid social spend and acquisition.

Comfort working in a fast-moving, high-ownership, and ambiguous environment.

Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative.

A systems mindset and experience building scalable processes.

Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions.

Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization.

Pay and benefits

The estimated base salary range for this role is $140,000-$170,000, plus a generous pre-IPO equity package.

Benefits include comprehensive health coverage, a remote-first workplace, unlimited PTO, and additional perks.