ABM Lead

Outsiders Fund; New York, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Base salary

Medical insurance

One Medical membership

Mental health support

Fertility & family-building support

Virtual healthcare

401(k)

Commuter benefits

Learning & development budget

Unlimited AI tokens

AI skills development & enablement

Visa sponsorship

Relocation to New York

Flexible PTO (27 days)

Job summary

DualEntry is building the OS for finance and seeks an experienced ABM/ demand-gen marketer in New York. You will lead 1:1 and multi-touch campaigns, partner with AEs on key enterprise deals, and manage per-account budgets to accelerate ARR and expansion.

You will shape messaging, defend competitive positioning, and drive campaign velocity in a fast-paced, equity-rich environment. Join a high-trust team and influence product and GTM decisions.

Qualifications

• 5+ years in ABM or demand generation for large, complex deals ($400k+ ACV).
• Proven track record building and scaling ABM programs driving ARR growth.
• Deep sales-cycle fluency and strategic partnership with Account Executives.
• Results-oriented with focus on revenue, deal velocity and pipeline quality.
• Builder mentality: scrappy, creative, adaptable; systematizes successful approaches.

Responsibilities

• Build and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts.
• Partner with AEs on enterprise deals and turn content into clean, on-brand decks and one-pagers.
• Manage a paid budget per account and collaborate with paid marketing on execution.
• Shape competitive positioning to highlight DualEntry differentiators and overcome objections.

Skills

ABM experience

Demand generation

Strategic partnership

Budget management

Sales enablement

Tools

HubSpot

Slack

Hex

SEO

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Where You'll Create Impact

• Build and execute 1:1, 1:few multi-touch ABM campaigns tailored to strategic enterprise target accounts

• Partner with AEs on important enterprise deals and turn complex sales and product content into clean, on-brand decks, one-pagers and send-outs

• Manage a paid budget per account and decide how it's spent, partnering with our paid marketing team on execution

• Shape competitive positioning that turns DualEntry's differentiators into a reason to buy, and stress-test it against deal objections

What Sets You Up for Success

• 5+ years in ABM or demand generation: running ABM against large and complex deals ($400k+ ACV)

• Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs that drive net-new ARR and expansion revenue

• Deep sales-cycle fluency and being a strategic partner to AEs

• Results-oriented, with a laser focus on revenue, deal velocity, and pipeline quality

• Builder mentality: scrappy, creative, and adaptable, with the instincts to systematize what works

Why You’ll Thrive Here

• Significant equity ownership in one of the top AI companies in the world

• You’re joining early and will grow with DualEntry

• Your feedback shapes the product and GTM motion directly

• High-speed, high-trust environment with high expectations

Meet the GTM Team

• Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness

• Sam Bush who is building the enterprise sales function from scratch and has closed his first deal in 28 days since his start date

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards

Compensation & Benefits

• Equity: $40,000 - $60,000

• Base salary: $120,000 - $180,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k) benefits

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Visa & permanent residence sponsorship

• Relocation support for employees moving to New York

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry