Growth Marketing Manager

CLEAR (clearme.com); New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

CLEAR is seeking a Growth Marketing Manager to lead digital marketing efforts aimed at optimizing customer acquisition across varied channels. The ideal candidate will have extensive experience in performance marketing and strong analytical skills to measure and drive effective campaigns.

Benefits

Comprehensive healthcare plans

Flexible time off

Catered lunches

Qualifications

• 4+ years of relevant work experience.
• 3+ years in online performance marketing.
• Hands-on experience managing digital marketing campaigns.

Responsibilities

• Manage execution of digital marketing campaigns across various channels.
• Conduct performance analysis and make strategy recommendations.
• Partner with analytics to deliver on A/B testing roadmap.

Skills

Analytical skills

Communication skills

Organizational skills

Tools

Google Analytics

Looker

Tableau

Job description

Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

As Growth Marketing Manager at CLEAR, you will oversee execution of our display, paid social and emerging digital channels, driving efficient customer acquisition. You will continuously analyze performance data to uncover opportunities to improve return on investment, and work closely with analytics to own the A/B testing roadmap for digital channels. You will also partner closely with the Creative team to design best-in-class ad copy, banners, visuals and landing pages tailored to audiences and channel best practices.

In addition, you will play a key role in our efforts to enhance attribution and incrementality measurement frameworks, partnering with Data Science, Product, and Engineering teams to improve how we evaluate the impact of each channel across the funnel.

What you'll do:

• Manage the day-to-day execution of CLEAR’s digital marketing campaigns across a variety of digital channels, including paid search, display, paid social, affiliate, and new channels
• Own performance analysis of your channels and make recommendations for how to improve channel efficiency and effectiveness
• Report on performance metrics on a weekly basis, investigate anomalies and provide insights on campaign performance to marketing leadership and other key stakeholders
• Partner closely with analytics to deliver on an A/B testing roadmap for ad creative, bidding strategies and audience segmentation
• Drive the evolution of attribution and refine how we evaluate channel effectiveness
• Stay ahead of industry trends, including algorithm updates, new tools and innovative solutions and support the launch of new channels to grow acquisition

How you'll measure success:

• Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (customer acquisition, ROAS, revenue growth) through data-driven strategy & best-in-class channel execution
• Drive continuous ROAS improvement via a robust testing agenda
• Launch and scale new digital marketing partners and channels to diversify CLEAR’s digital portfolio

What you're great at:

• 4+ years of relevant work experience
• 3+ years in online performance marketing experience either in-house or at an agency
• 3+ years hands-on experience building and managing digital marketing campaigns
• Robust analytical skills, with experience using tools like Google Analytics, Looker or Tableau
• Deep knowledge of digital marketing platforms such as Google Ads, programmatic display, affiliate platforms, and paid social including campaign creation, optimization and reporting
• Experience managing a creative process with internal or external stakeholders
• Excellent communication and organizational skills

How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $100,000-120,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

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