Growth Marketing Manager

Splendid Skin; Franklin (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Splendid Skin in Franklin, TN is seeking a Growth Marketing Manager to own the marketing strategy and execution end-to-end, from paid ads and social media to promotions, brand partnerships, and our website.

This hands-on role rewards measurable results, creative campaigns, and building a brand that reflects the quality of our services. The position emphasizes lead generation, bookings, and client retention for a luxury medspa.

Qualifications

• 1–2+ years of marketing experience in medspa/beauty/wellness or consumer-facing industries.
• Proven experience managing Meta and Google Ads campaigns.
• Strong skills in social media content creation and brand consistency.
• Comfortable working independently and managing multiple projects at once.
• Basic website management experience (WordPress preferred).
• Excellent written communication and attention to brand standards.

Responsibilities

• Plan, launch, and manage paid ad campaigns across Meta and Google Ads.
• Monitor performance, optimize spend, and report on ROI and lead generation.
• Develop and execute a content calendar across social platforms and grow engagement.
• Design and manage seasonal promotions, launches, and offers; coordinate channels.
• Maintain and update the website content reflecting current branding and pricing.

Skills

Meta Ads

Google Ads

Social Media

Content Creation

Brand Management

Project Management

Tools

WordPress

Job description

Splendid Skin is a luxury medspa in Franklin, Tennessee, dedicated to helping clients look and feel their best through results-driven aesthetic treatments and an elevated client experience. We're in an exciting growth phase following a recent relocation to a beautiful new space, and are looking for a Growth Marketing Manager to help drive our next chapter of expansion.

Position Overview

The Growth Marketing Manager will own Splendid Skin's marketing strategy and execution end-to-end from paid advertising and social media to promotions, brand partnerships, and our website. This is a hands-on role for someone who thrives on measurable results, creative campaigns, and building a brand that reflects the quality of our services.

Key Responsibilities

Paid Advertising (Meta + Google Ads)

• Plan, launch, and manage paid ad campaigns across Meta (Facebook/Instagram) and Google Ads
• Monitor performance, optimize spend, and report on ROI and lead generation
• Manage conversion tracking and audience targeting to maximize campaign effectiveness

Social Media Management

• Develop and execute a content calendar across all social platforms
• Create, schedule, and publish engaging content that reflects Splendid Skin's brand and aesthetic
• Monitor engagement, respond to comments/DMs, and grow our follower base and community

Promotions & Campaign Management

• Design and manage seasonal promotions, service launches, and special offers
• Coordinate campaign timelines, messaging, and channel rollout (email, social, in-office, ads)
• Track promotion performance and iterate based on results
• Recruit, onboard, and manage relationships with brand ambassadors and influencers
• Coordinate content collaborations, gifting, and partnership agreements
• Track ambassador program performance and ROI

Website Management

• Maintain and update the Splendid Skin website, including service pages, promotions, and content
• Ensure the site reflects current branding, pricing, and offerings
• Monitor site performance and troubleshoot basic issues

Qualifications

• 1–2+ years of experience in marketing (A MUST), ideally in a medspa, beauty, wellness, or related consumer-facing industry
• Demonstrated experience managing Meta and Google Ads campaigns
• Strong social media content creation and management skills
• Comfortable working independently and managing multiple projects at once
• Basic website management experience (WordPress preferred)
• Excellent written communication and a strong eye for brand consistency
• Highly organized, deadline-driven, and results-oriented

What Success Looks Like

• Growing qualified lead volume and bookings through paid and organic channels
• Building an engaged, growing social media presence aligned with Splendid Skin's brand
• Running promotions that drive measurable revenue and client retention
• Maintaining a polished, up-to-date website that converts visitors into clients
• Developing a brand ambassador program that expands reach and credibility

Compensation & Structure

To be finalized — competitive base salary or hourly rate based on experience, with performance-based bonus opportunities tied to lead generation and campaign results.