Growth Marketing Manager

MyStudio; Fairfax (VA); On-site; USD 75,000 - 90,000; Full time

Job summary

MyStudio in Fairfax, Virginia seeks a Growth Marketing Manager to own and scale the top-of-funnel revenue engine. You’ll drive acquisition through organic and paid channels, generating qualified leads and trials for the inbound sales team.

This hands-on role builds growth systems from concept to conversion, optimizing content, SEO, email, and partnerships to deliver measurable pipeline and revenue. You’ll work closely with the COO as an execution-focused contributor.

Qualifications

• 3–6 years hands-on growth marketing experience.
• Proven track record growing via organic channels.
• Strong skills in content, SEO, email, and partnerships.

Responsibilities

• Execute top-of-funnel campaigns across content, social, email, and partnerships.
• Build nurture programs to convert awareness into trials and paying customers.
• Edit and adapt content into platform-ready assets and launch campaigns.
• Manage ad platforms, tracking pixels, and campaign setup across major networks.
• Create HubSpot dashboards to monitor campaign performance against goals.
• Monitor results and adjust strategies with COO alignment.
• Collaborate with sales on the full customer journey and reporting.

Skills

Growth marketing

Content marketing

SEO

Email marketing

Paid media

Analytics

Lead nurturing

Content creation

Cross-functional collaboration

Experimentation

Tools

HubSpot

Google Analytics

GA4

Semrush

Ahrefs

Meta Ads

LinkedIn Ads

Google Ads

Clarity

Job description

Growth Marketing Manager

Location: Fairfax, Virginia.

Type: Full time

Salary: $75,000 - $90,000

Reports to: COO

We’re looking for a performance-driven Growth Marketing Manager to own and scale our top-of-funnel revenue engine at MyStudio — increasing brand awareness among our ideal customer profile and converting that awareness through the funnel. You’ll be responsible for driving new business (acquisition) through organic and paid channels, with the goal of generating qualified leads and trials for our inbound sales team to convert to paying members.

This is a hands-on role where you’ll develop and execute strategies end-to-end, from concept to conversion, building sustainable growth systems that consistently deliver pipeline and revenue.

As a key member of our marketing team, you’ll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time. You’ll work directly alongside your manager (our COO), so this is a hands‑on execution role, not a strategy-and-delegate kind of role.

What You’ll Do:

• Execute top-of-funnel campaigns across content/SEO, social, email, and partnerships — from concept through execution
• Build nurture programs that move leads from awareness to trial to paying customer
• Edit and adapt content (especially video) into platform-ready assets, then launch and optimize the resulting campaigns
• Handle the technical backend of ad platforms — install pixels/conversion tracking, set up Business Manager, and configure campaigns across Meta, LinkedIn, Google, and Instagram
• Build and maintain HubSpot dashboards to track campaign performance against demo/pipeline goals
• Track performance against goals set with your manager and flag what needs to change
• Partner with sales on the full customer journey and closed-loop reporting

What We’re Looking For:

• 3–6 years of hands‑on growth marketing experience — this is an individual‑contributor role with no direct reports
• Proven track record driving measurable growth through organic marketing channels
• Deep expertise in content marketing, SEO, LLM/AI search, email marketing, and partnership development
• Hands‑on marketer who can generate new ideas, create content and campaigns, execute, and measure results
• Performance‑driven mindset with strong analytical skills and hands‑on use of marketing analytics tools (HubSpot, Google Analytics, GA4, Clarity, Semrush, AHrefs)
• Experience designing lead nurture programs and optimizing conversion funnels
• Paid media campaign development and management — testing, optimization, and reporting
• Collaborative team player who works well across functions
• Self‑starter who can identify opportunities, test new ideas, and iterate quickly

Please note this job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities are subject to change.

MyStudio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All offers of employment are contingent upon clear results of a thorough background check