Growth Marketing Manager

Bevi; Boston (MA); On-site; USD 94,000 - 116,000; Full time

Benefits offered by this job

Health insurance

Equity/stock options

Flexible PTO

Parental leave

Job summary

Bevi is seeking a Growth Marketing Manager in Boston to own Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring campaigns across all customer touchpoints.

You will build emails in HubSpot, QA each deployment, and report results against pipeline and revenue impact. You will also own landing pages in WordPress, develop a content playbook, and lead A/B testing across copy, design, CTAs, and send logic.

Qualifications

• 4 to 6 years of B2B marketing experience with deep ownership of email programs
• Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting
• WordPress proficiency for landing page builds and campaign asset management
• Proven experience managing multi-email product launch programs with multiple audience segments and zero-defect deployment standards
• Track record of hands-on campaign execution, not just direction: you build, QA, and send emails and interpret performance data
• Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR/SDR coordination
• Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
• Strong cross-functional project management instincts with ability to run an intake process, shared calendar, and accountability
• Excellent written communication and brand voice; ability to craft effective subject lines

Responsibilities

• Build emails end-to-end in HubSpot: templates, personalization, dynamic content, lists and segments, workflows
• QA and test send every campaign before deployment across devices and clients
• Track and report performance after every send: opens, clicks, conversions, unsubscribes, pipeline impact
• Own the annual email roadmap across all sending programs aligned to product launches and campaigns
• Develop and maintain an email content playbook with standards for subject lines, copy length, design, CTAs and personalization
• Partner with Product & Technology teams to translate product releases into campaigns that drive awareness and action
• Own landing page builds in WordPress and HubSpot, including forms and tracking
• Maintain a live testing roadmap with active experiments on high-volume programs
• Design and execute A/B and multivariate tests across copy, creative, CTAs, and send timing

Skills

Email marketing

HubSpot

Landing pages

WordPress

A/B testing

Campaign management

Cross-functional

Analytics reporting

Content creation

Tools

HubSpot

WordPress

Google Analytics

Marketing automation

Job description

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We're looking for a Growth Marketing Manager to own Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring every campaign, across every function that touches a customer or prospect. This is a high-impact, cross-functional role that spans demand generation, product launches, partner communications, events, strategic accounts, and thought leadership.

You'll own strategy and hands-on execution end-to-end across email marketing, landing pages, and web experience, building every campaign in HubSpot, hitting send, and measuring results against pipeline and revenue impact. You'll serve as the marketing partner to Bevi's cross-functional marketing teams, and run the editorial process that keeps the entire organization aligned. You work closely with Sales and RevOps, and report into Growth Marketing.

Your Day to Day

Hands-On Email Campaign Build, Send & Measurement

• Build emails yourself, end-to-end, in HubSpot: template and module setup, personalization tokens, dynamic content, list and segment selection, and workflow logic.
• QA and test send every campaign before deployment, checking rendering across clients and devices, links, personalization, and deliverability, then own hitting send.
• Track and report on performance after every send: opens, clicks, conversion, unsubscribes, and pipeline or revenue impact, feeding results back into the testing roadmap.
• Own the annual email roadmap across all sending programs, aligned to product launches, campaign moments, seasonal demand patterns, event schedule, and company priorities.
• Develop and maintain an email content playbook with documented standards for subject line construction, copy length by email type, design principles, CTA hierarchy, and personalization use cases.

Marketing Partner to Product & Technology Teams

• Serve as the email marketing lead for Bevi's product as a system of connected hardware, software, beverage innovation, UI experience – managing email marketing communication for new flavor launches, concentrate product updates, seasonal beverage announcements, and partner beverage programs. Translate product releases into email campaigns that drive awareness, excitement, and action among customers and distribution partners.

Landing Page Ownership

• Evaluate and introduce new formats and approaches when evidence supports it. Decisions on plain-text vs. designed, long-form vs. short, and single-CTA vs. multi-section should be anchored in performance data and business impact.
• Build and QA landing pages in WordPress and HubSpot, including form configuration, page copy, and conversion tracking setup.
• Develop and maintain a landing page testing roadmap covering headline variants, form structure, social proof placement, and CTA framing. Report conversion rate results on a regular cadence.
• Maintain a live email and landing page testing roadmap that prioritizes experiments by expected impact and feasibility. Ensure there is always an active test running across the highest-volume sending programs.
• Own A/B and multivariate test design across the four core performance levers: copy (subject lines, body text, sender name and attribution), creative (imagery, layout, template structure, plain-text vs. designed), CTAs (wording, placement, number, visual treatment), and send logic (timing, frequency, sequencing).

Requirements

• 4 to 6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability
• Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting (certifications a plus)
• WordPress proficiency for landing page builds and campaign asset management
• Proven experience managing multi-email product launch programs with multiple audience segments, structured feedback timelines, and zero-defect deployment standards
• Track record of hands-on campaign execution, not just direction: you personally build, QA, and send emails, and you can pull and interpret your own performance and measurement data
• Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR or SDR coordination
• Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
• Strong cross-functional project management instincts with the ability to run a structured intake process, maintain a shared calendar, and hold multiple stakeholders accountable
• Excellent written communication: you can write or sharply edit email copy in a brand voice and know what makes a subject line work
• High ownership orientation: you notice when something is broken and fix it before anyone else realizes it's a problem

Compensation Philosophy

At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

• Market-driven - We anchor pay decisions in real-time market data
• Performance-based - We reward individual impact, not just tenure
• Equitable - We ensure fairness across teams, roles, and demographics
• Growth-focused - We invest in talent that scales with Bevi
• Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Pay Range

$93,500 - $115,500 USD

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process:We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with theMass AI Coalition , a collaboration that aligns with our dedication to community-driven progress and the future of technology.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [e-mail] .

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Bevi’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .